Utilizing The Power Of Video Marketing
A video is one of the most successful tools to inspire audience engagement. Videos have the ability to reach a much broader audience than radio ever did. It allows you to connect in a very personal manner. Text and images are important to incorporate in any marketing strategy, but time and time again videos prove to be much more effective in engaging with a broader audience. It makes sense that with the advent of social media and internet platforms we see an enormous increase in video campaigns and video marketing.
Developing a marketing strategy which includes video as a key component is vital as our world is becoming more and more visually stimulated. But there is a method and strategy which you must follow in order for your business to achieve its highest advertising potential. A sloppy, unorganized presentation, where you hold a sign suggesting, “Here I am! Buy from me!” will not suffice. You must establish trust with your viewers by presenting you and your business with confidence, value, and credibility. The online market is highly competitive and often overloaded with cheap, ineffective fodder. The online audience is smart but also impatient; very quick to dismiss any product which is not presented with skill. Once you have gained attention with a thoughtful, well-constructed, and engaging video, you are far more likely to entice views to become paying customers.
Market Psychology suggests consumers are far more likely to buy from a business who they relate with, feel confident about, and inevitably trust. Video marketing is intended to make a personal connection with consumers, to establish a relationship, convey confidence, and hopefully establish trust.
Why Is Video Marketing So Important?
Unlike the days of television advertisement, the internet provides a comparatively inexpensive way to reach a much great audience. The internet allows businesses the capability to reach a target audience who express interest and desire for their product. Market research shows videos on the internet are continuously proving their worth. Research indicates people are searching for and viewing videos of all types, and the scope continues to broaden. YouTube on mobile devices alone is reaching more 13-34 and 18-49-year-olds than any cable network in the United States. It would be a shame for you not to capitalize on this opportunity!
Market research also indicates that, by the year 2021, video will make up over 80% of all internet traffic. To be optimistic about your online marketing strategy, it is of vital importance that you invest the time to develop the necessary skills and create a video marketing strategy which supports your business’s overall marketing approach.
How Does Video Marketing Work?
For marketing purposes, videos are incredible! Unlike text and images, video marketing allows and sentimental connection to be created between the product and consumer. It also humanizes your company and allows your target audience to see how your business consists of people who are not unlike them. Anyone at your company could be a neighbor or friend of theirs. Putting a human face to your company develops trust and videos allow for trust to be built with hundreds, thousands… even tens of thousands of people simultaneously without any additional effort.
Video marketing, like so many other marketing strategies, is scalable so you can attract different ranges of people. Do you want to focus on a local market, within the state, within the region, within the country, or global? You can focus your efforts to meet the people who are right for your business. Have you ever heard the saying, “Right place, right time?” Video allows your business to be in the right place at the right time, all of the time! And furthermore, more people viewing your video does not take any additional effort from you. 1000 people viewing your video takes no more effort from you than only 100. Video content which is personable and engaging is the best way to achieve your marketing potential.
“Great experience so far! Next level stuff!”
– Jonathan Howie (Owner Of Montana Fire Pits)
How Could Video Marketing Impact Your Business?
With the aid of a quality video marketing strategy that makes use of an exceptional offer plus messaging that captures people’s attention, it can be assumed that you will create sales without employing a salesman who meets clients face to face or who solicits sales from cold-call marketing. If you take the time and make an investment in a quality video, it will act as your salesman and do the work for you! The online phone calls you will need to process are those receiving payments – if sales are not completed entirely online!
A video marketing strategy will prevent you from exhausting work and free you to focus your energy in more creative and useful endeavors, not to mention how videos allow your customers to engage with your company on their own time, day or night. They can come home from a long hard day, sit on their couch, and watch your video. This ensures that your customers are in the right mindset to engage with your business and are more likely to purchase your product.
The benefits of video marketing do not end there. It also can broaden your reach when trying to attract more people to your website. When a video is watched by thousands of people it is referred to as a “viral video.” Viral videos are created all the time, reaching thousands of people in just moments of being uploaded to a website. Your video does not even have to become viral to be effective. A well-optimized video can appear in Google and YouTube and be viewed steadily over time, resulting in consistent sales.
Video Marketing Is A Vital Piece Of An Effective Marketing System
No matter how you look at it, video marketing is mandatory for an effective marketing strategy because it is incomparable with any other marketing tool. Engaging images and texts are important, but video needs to be at the head of your enterprise as soon as possible. Once you have implemented it, watch closely to how it is operating and take note of any needed improvements. Video marketing cannot be ignored any longer if you hope to reach your full business potential.
Facebook and Instagram are continuing to make their video platforms more and more user friendly, and up-and-coming platforms are targeting video marketing users. This movement is likely to last well into the future, so you have the opportunity to get ahead of the competition and maximize your video marketing potential. Do not put yourself and your business behind by waiting to catch up with the latest marketing trends. Modernize your marketing approach!
It is not sufficient to simply create a video, without being concerned with quality and content. Video marketing certainly reigns supreme over other approaches, but remember lots of people and businesses are using video marketing with their own marketing strategies so you have some competition. It is important to set yourself apart and incorporate quality content, such as engaging text and amazing images, if you intend on standing out. All of these efforts should be in combination with a compelling offer and effective messaging to go along with it. By employing all of these methods, you will find your business in a respectable situation that should lead to a profitable business.