Utilizing Phoenix Local SEO For Your Business

If you are a local business that sells products or services, showing up in Maps Local 3-Pack (Phoenix local SEO) is THE most important thing you can do to increase phone calls, leads and clients as you will discover in this guide. The 3 Pack is a group of three local business listings that appear at the very top of search results, or just below an area of paid advertisements.

This group of businesses ranks in the # 1 position in 93% of searches, according to a research study by local seo Clarity. This makes the maps and local SEO an absolutely essential location for your local business because it quickly reveals to searchers that you are the most relevant, especially when combined with the right review profile. In other words, it provides an at-a-glance snapshot of your business in a busy world where individuals making buying decisions based on a) whether they can find your company at all (your SEO), and b) what others are saying about you (your reputation).

Why Local SEO Is So Effective

But being ranked highly in Google My Business maps (local SEO) goes beyond just visibility or just for maps rankings sake. In fact, it directly ties into your prospects buying decision. Research by Google shows that 76% of people who conduct a local query achieved from SEO contact a company within 24 hours, and 28% of those searches result in a purchase of a service. So, when you are ranked highly within the map rankings with your local SEO strategy, you are on your way to more phone calls and increased sales of your services.

As displayed in the image to the left of the results of local SEO, this section of the local search engine page does a couple of things. From their phone, customers can click your local business name, which provides users more information about your business, including a click-to-call button. Or, high quality Phoenix Arizona customers can directly utilize the click-to-call button provided in this section. Click to call is important to the growth of your business because a research study reveals that 70% of mobile searchers click-to-call a company directly from maps display. In a world of constant smartphone usage, your (customers, patients, clients) want a way to push a button and immediately be connected to your company.

How Does Local SEO Work?

Because local SEO results are largely displayed based upon the location of the searcher, your chances of getting more phone calls and leads to your company is based upon 2 crucial factors: 1) Visibility. You need to outrank your competitors with local SEO and be seen in as many parts of town as possible, and there are lots of factors that play into your ability to achieve this, and 2) Reviews and a lot of them. Nothing will get a prospective client to act faster than glowing reviews. On the other hand, a lack of rating information or negative reviews can be damaging to your company and your overall local SEO strategy.

Google Users Trust the Local Search Results More Than Paid Advertisements

There are a couple of methods to gain local SEO exposure on the first page of the search results: You can purchase advertisements through AdWords, be ranked highly in the search results of a local search engine like Google, or be one of the top 10 organic listings below the map.

Due to the fact that your marketing budget is crucial to the success of your digital marketing, you may be wondering which area gets the most attention though? Obtaining local search results with local SEO services is the clear winner. Why? It is consistently noticed more often when it comes to local searches. AdWords ads fall behind both the three-pack and the top 10 organic listings since people do not find paid ads to be trustworthy or relevant on the resulting search page. This is yet another reason why local SEO in Phoenix Arizona is so powerful.

A research study by Search Engine Watch discovered that 68% of searchers prefer the local 3-Pack, 27 percent prefer the organic rankings listed below the 3-Pack, and only 10 percent trust paid ads. As you can see, if only one of 3 spots available gets 68% of all searcher’s trust, obtaining a 3 pack online presence with local SEO services is an absolute must.

Why Is Local SEO So Important For Online Success?

Also, paid ads often provide little ROI due to the fact that the average cost per click is extremely high and growing every year, with some popular keyword-clicks costing as much as $50 or more. Likewise, companies that utilize AdWords see a really low click-through rate of 2% or less according to WordStream. Even if you manage to get a decent number of clicks, the typical conversion is dismal at 2-3% on the high-end. That means you would need approximately 100 clicks to get just 2-3 phone calls. Not very appealing right?

So, search engine users avoid paid ads and move directly to the 3-Pack to identify which company they ought to contact. Will it be yours? And if 2 % of all clicks and a 2-3% conversion rate does not sound appealing, how about 44%? The local SEO generated maps rankings receive the majority of actual clicks on the page, at a 44% rate, according to Moz which is yet another reason why local SEO is so important for your local business.

The Role Of Search Engine Optimization In Online Marketing

The Moz study reveals that searchers like the maps local SEO rankings the most. The results also found that searchers were less likely to click on the business website (Phoenix Website design) link or directions. Rather, they clicked the business name itself, which sends customers to a Google my business listing where they can locate the business’s telephone number. And recall from above, that your potential customers make real purchasing decisions from the 3 pack.

It is essential to note that companies that did not have reviews, got no interest at all from searchers (more on the importance of your business rating below). The study revealed that favorable reviews are essential to spark customer interest and are a must to be noticed within the 3-Pack. Needless to say, reviews play a big role in local SEO these days.

Lastly, this research study along with the next one shows that companies with the local SEO strategy for first page ranking in the 3-Pack received the most attention. Though the organic listings in the 2nd research study represented 40% of the clicks and finished first, the 3-Pack ended up second with 33% percent of customer interest.

How Can Local SEO Affect Your Business?

The first company to obtain local SEO ranking in the 3-Pack is the same as the first business in the local SEO results below it. The business received most of the attention likely because of its top spot in both locations. Although, the 2nd listing in the 3-Pack got a lot of attention too since it has 5-star status.

The two top business in the maps listings received most of the attention on the page, and the business without a review did not get any interest whatsoever. Once again, it is worth mentioning that the maps click send prospects to the business name itself, where users can find the company’s telephone number. So while organic got a few more clicks in this research study, it is likely that fewer phone calls came from those clicks. Why? Your potential clients place a huge emphasis on 3rd party ratings, which typically don’t appear on a website and when they do are less trustworthy. Furthermore, after checking out what previous customers have to say, your prospective clients are visiting your website less and less, and instead are making their decision based upon what previous customers are saying about you.

The Importance of Reviews on Your Map Listings

A consumer review has a huge effect on the behavior of clients and the performance of a company’s brand. Testimonials may quite literally make or break sales of services, and the quality and quantity of online feedback play a big role in a business’s bottom line.

According to a survey by BrightLocal, 88% of consumers read what a companies previous customers have to say, and 85% of people trust them just as much as a personal recommendation. So, a lack of user ratings and other crowd-sourced rating sites like Yelp, or neglecting customer testimonials as a prospective marketing opportunity means that a business is excluding a tremendous 88% of the buying community.

In other words, consumers want to read comments about the business from previous customers to help them with their buying decisions, and your company loses a chance to draw in consumers when they are deprived of them.

While location and price can be important factors in choosing a local company, no other aspect is more vital than positive customer ratings. Research shows that 68% of consumers are more likely to use a local company after checking out positive reviews, while 40% of customers go to competitors when they read bad ratings. In short, online reviews are absolutely essential for proper local SEO.

More Stars Equals More Clicks On Your Google My Business Page

The typical number of stars that a business receives makes a huge impression on customers and influences the rate at which they reach out to a business in the 3-Pack. Listings with five-star reviews earned 69% of the attention on the 3-Pack, while 4 stars acquired 59% of the attention, and 3 stars earned 44%.

Number Of Reviews Is Important For Customer Trust

Also, the number of reviews is important for customer trust. Consumers check out as many as 21 or more business ratings before making a purchase of services. The normal range is between 2 and 10 comments, comprising 83% of consumer needs, but 7% checked out 11-20, and 6% want feedback that goes beyond 20 previous customers that rated the business. So, companies that have less than 11 online reviews are missing an opportunity to get the attention of 13 percent of the buying population. That is huge!

The Importance of Ratings on Search Engine Optimization

Online ratings are also essential because they can somewhat affect a business’s capacity to rank with local SEO services in the three-pack and also in the organic or natural local SEO rankings. There is also some speculation that reviews on other third-party review websites can help you rank better as well. According to Forbes, Google uses details from many third-party directory sites and rating websites, such as Yelp.

Whether the search engine optimization only factors in their own feedback or third-party feedback as well, the bottom line is that the more favorable ratings you have, the higher your chance becomes at your SEO strategy ranking on the first page of Maps, and not below the See More line, where you will find a link to “More places.” You do not want to reside in this spot since you completely lose visibility. The buying public simply doesn’t look beyond the 3 businesses on the visible map on the page.

While SEO search results in local organic results (the businesses that appear just below the 3 pack) continues to be a top factor in whether a business will rank in the map (generally depending upon many variables not discussed here), a well-optimized website and reviews dominated all other factors, according to Local SEO Guide.

Why does a review help? A rating helps the search engine to use a variety of signals for its ranking factors, and a review helps the ranking algorithm to determine trending companies, which can increase a business’s ranking and overall local SEO presence. This works due to the fact that a review has a date stamp, so present consumer engagement shows up to the engine. That is why you will observe in the graph below that average weekly and monthly reviews, in addition to fresh comments in the past month, play a big role in the ranking results for placement within a three-pack.

The Bottom Line On Customer Ratings

The importance of online reviews is increasing in every important consumer category, and various surveys indicate that customers want reviews when making a buying decision. Likewise, Google’s search results use what customers have to say when determining ranking factors for the three-pack.

User reviews are vital, which will not change. So, the longer you wait to start optimizing customer feedback, the more you stand to lose. Online shoppers demand business ratings and they are responsible for better online exposure and SEO sgtrategy ranking in organic search results and within the three-pack.

What Does This All Mean For Your Business?

Utilizing an SEO company to appear in the Local Maps rankings is the primary step to attracting attention to your company and encouraging people to call your company. Work to produce a superior Google my business three pack presence, and look sharp and relevant with lots of positive reviews, or suffer defeat at the hands of perceptive business owners who compete with you and are already heavily leveraging these factors for their local SEO strategy.

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