The Importance of Ratings on Search Engine Optimization
Online ratings are also essential because they can somewhat affect a business’s capacity to rank with SEO in the three-pack and also in the organic or natural local SEO rankings. There is also some speculation that reviews on other third-party review websites can help you rank better as well. According to Forbes, Google uses details from many third-party directory sites and rating websites, such as Yelp.
Whether the search engine optimization only factors in their own feedback or third-party feedback as well, the bottom line is that the more favorable ratings you have, the higher your chance becomes at SEO ranking in Maps, and not below the See More line, where you will find a link to “More places.” You do not want to reside in this spot since you completely lose visibility. The buying public simply doesn’t look beyond the 3 businesses on the visible map on the page.
While SEO ranking in local organic results (the businesses that appear just below the 3 pack) continues to be a top factor in whether a business will rank in the map (generally depending upon many variables not discussed here), a well-optimized website and reviews dominated all other factors, according to Local SEO Guide.
Why does a review help? A rating helps the search engine to use a variety of signals for its ranking factors, and a review helps the ranking algorithm to determine trending companies, which can increase a business’s ranking and overall local SEO presence. This works due to the fact that a review has a date stamp, so present consumer engagement shows up to the engine. That is why you will observe in the graph below that average weekly and monthly reviews, in addition to fresh comments in the past month, play a big role in the ranking results for placement within a three-pack.