Increase Sales With Google Ads
There is nothing better than to be able to present your offer to those that are looking for it. Google allows Phoenix business owners this capability through its PPC platform. Think about this: if you experience a flat tire and find yourself stranded on the side of the road, posting your dilemma on Facebook will probably not end up with a tow truck finding you. However, should you pull out your phone and search for a tow truck on the search engine, you are most likely going to find what you are looking for right away.
This minimal example is meant to show you that Google is the go-to destination when people are in the market for answers, products, or services. By utilizing Google PPC, you are ensuring that your offer is presented to the right people at precisely the right moment. By generating an effective offer and presenting it to those that are actively searching it out, it is possible to create new business with little time and effort. All that is needed for this to happen is to pay for the traffic!
This also gives you the option to turn your search traffic off and on. For instance, should you find yourself involved in an abnormally busy month and you just cannot take on any new customers, then all you need to do is push pause on your PPC campaign and new users will have a much harder time finding you. Next month, should you be ready for busier, you just need to turn the ads back on. You can even increase or decrease your budget in order to increase or decrease your customers! Once you’ve got a handle on this process, you will understand how to control your sales.
Adwords can also help you to retarget missed customers who have visited your site but failed to make a purchase. These Phoenix customers can now experience your ads in different locations during their time spent online. Google owns a display network that literally allows you to follow these missed customers around and keep your offer in front of them. This encourages them to return without you having to do any work like calling or emailing!