What Can Be Learned From Humble Beginnings:
When Affordable Basement Finishing contacted us, they had already been working on getting their business to show up on Google. They just didn’t realize how difficult the process really was. So, they ended up reaching out to Phoenix SEO Geek for help, and right away we saw the potential with this project.
With the SEO & Online marketing strategies we applied, we were able to grow their traffic by over 740% which lead to a massive return on investment. Below you will find a breakdown of the results we were able to achieve for Affordable Basement Finishing.
Notable Developments For Affordable Basement Finishing:
- Designed a new website that was optimized for conversions
- Reduced bounce rate by over 65% keeping more people on the website for longer
- Generated 97 leads valued at $485,200
Targeted Organic Traffic
One of the biggest stumbling blocks for Affordable Basement Finishing was getting targeted traffic to their website which is actually quite common. By ranking their website at the top of Google search results for their main niche keywords, we were able to skyrocket their organic traffic which turned into a huge spike in sales.
Improving Local Rankings:
When Affordable Basement Finishing came to us, their website was ranking towards the bottom of page #1 on Google for a majority of their main keywords. So, we built a new website that was specifically designed to rank in their local area for all of their major keywords. Once Google picked up the newly optimized website, the rankings jumped up drastically.
You can see that some of the keywords went from position 6 or 7 right up to the top 1 or 2 positions where all of the traffic is. Just by improving their organic local rankings, we were able to bring them targeted visitors who were actually looking for their services.
How Did We Do It?
In order to figure out exactly WHY Buckhorn Ridge Outfitters’ online marketing wasn’t working, we conducting a comprehensive evaluation of their entire online presence. We broke down each individual element to figure out where the broken links were in their online sales process.
The Digital Activation Audit
Through our Digital Activation Audit, we were able to break down their entire online presence and determine exactly what was working and what was not.
We looked at their website, Google Maps listing, social media profiles, Adwords campaigns, Facebook Ads, and everything in between. This allowed us to determine where they were falling short.
From there, we worked out a strategy to get their business back on track. We clued them in on exactly what needed to be done to take their online marketing to the next level and then we implemented it.