Search Engine Optimization (SEO)
When it comes to generating traffic, organic search traffic is far and away the most prized form you can hope to get. It is considered the most targeted traffic available because of its all-around value. If you log on to Google to find the answer to a specific issue, such as locating a locksmith because you’ve locked yourself out of the car or you’ve sprained your ankle and are curious on how to treat it, Google is where you’ll find what you are looking for. Search engines are designed exactly for this: offering real-time answers to questions that help consumers make as informed of a decision as is possible.
Traffic that is earned organically means that you have the ability to place your offer in front of those that are actually trying to find what it is you are selling. Search engines, such as Google, Bing, or Yahoo!, offer those that use them lots of information but are also valuable business tools because they can help business owners like you get your offer placed at the right time and in front of the right people.
Since organic search traffic is so precise and targeted, trying to earn a piece of it puts you in competition with other like-minded business owners. Considering there are over two billion websites on the internet, and all are trying to be found, your website needs to be efficiently and effectively optimized for search engines if you hope to get a piece of the organic search traffic pie.
How Does SEO Work?
Google considers over 200 different factors when searching before it displays its page rankings. For any website to make it onto the first page of one of these searches, you need to know exactly what it is that Google is searching for. It is concerned in figuring out whether or not your website can be considered an authority in your niche and if your website has the content that people are hoping to find. When you have both of these factors in hand, you now stand a chance at placing near the top of these organic search listings.
If you are fortunate enough to operate a website that does have the content that people are looking for but your site is new, Google will not think of you as an authority and not place you at the top of its search listings. It takes time for Google to recognize that you are an authority in your niche and you will need to be patient with Google’s process. Although this may seem unfair, this is a level of protection for consumers just like you. Google wants to ensure it is sending its users to the proper places, and that takes time to figure out. Once it does, you will be very happy with this new – and relatively free – stream of targeted traffic.
It is understandably difficult to comprehend how Google operates. Google is basically formed by a huge number of bots that scour the internet, its contents, and index all the information into searchable results. They crawl websites, read the code, and determine the website’s role, its authority, and where it should rank in its search results. By communicating in the language of the Google bots, you can optimize your website to allow Google and other search engines recognize who you are and what your website is all about. This will assist in your keyword rankings that are linked to your website.
Why Is SEO So Important For Online Success?
Studies prove that over 80% of all online connections start at a search engine. This means that, when somebody gets online to look for anything, they begin with a search engine to find it. This even means that people looking for a particular website will go to a search engine first as opposed to the website itself! The few reasons people are online without using a search engine is to check emails or hang out on their chosen social media platforms. As a business owner, you can find comfort in knowing that the bulk of your traffic will originate from search engines and that means you can plan accordingly.
If you take into account that 80% of all online interactions are originating from an internet search, then you must know what is necessary in order for you to be at the top of these searches. Contrary to popular belief, it’s not as easy as someone typing in what it is you are offering and then they are magically transported to your website. You cannot forget that there are over two billion other websites vying for the same result. Making your business rank above your competition means certain steps must be taken.
An important figure to pay attention to is that over 50% of all search traffic that shows up on Google will check out the top 3 results. This means that you will have to find a way to rise above the tens of thousands of websites that are all trying to rank for the exact same keywords within the exact same niche! This encourages a hyper-competitive landscape that can only be conquered by those with a deep knowledge and understanding of SEO best practices.
If your SEO is not where it needs to be, you can put money on the fact that much of the competition will have their SEO in the right place. Even now, you will find several competitors found at the top of the Google page. Fear not, you can be there and even exceed them over time.
How Can SEO Affect Your Business?
One of the most amazing factors when it comes to organic search traffic is that it’s completely free! When you consider the value that it has, this is even more amazing. With this great benefit also comes the fact that there is no deterrent to keep people away from trying to access it.
Because you don’t have to pay for organic search traffic, scaling your business is even easier than dealing with a paid ads campaign. Consider this: if you were receiving every bit of your user traffic from paid ads, like Google or Facebook, and you chose to not pay any longer, your traffic would cease to exist and so would your sales. This does not happen with organic search traffic.
When you properly utilize organic search traffic and you are ranking and driving traffic to your site and all its content, that traffic will always exist – factoring in you maintaining your ability to rank in the search results. If your website is in a niche with a decent amount of organic search traffic, this is a great place to be. Can you imagine the results your business would get if 5,000 are costing the same as 10,000 visitors or more? This is a wonderful situation to find yourself in.
SEO Is A Vital Piece To An Effective Marketing System
If you are not grabbing a portion of this highly targeted and highly affordable too, then you are going to find yourself at a disadvantage. Although it is possible to succeed without a solid stream of organic search traffic, it will be harder to say on top of the competition.
The correct marketing approach takes advantage of free organic search traffic and maximizes its ability to create a stream of high-value customers and profitability. This will help your business grow and offer everyone the opportunity to find you in the search engines.
Although organic search traffic is valuable, you cannot rely on it alone. You have to incorporate a compelling offer and effective messaging on your website if you want to make the most of it. SEO is a crucial component of a complete marketing system but, in order for it to live up to its fullest potential, you must make sure your website has what it takes to convert visitors into customers.