Choosing the right logo will allow you to tell a story, without ever having to say a word. The local you need for your small business will not only grab someone’s attention, but it should also convey your intentions, passion, and personality in the blink of an eye. This might seems a little far-fetched, but if you think about the world’s greatest logos, they all do exactly this.
Your logo is central to your brand’s identity; it’s where your journey towards developing long-lasting relationships with loyal customers begins. Here are some other reasons why choosing the right logo for your small business is essential
#1 You never get a second chance to make a first impression
In the digital age, the attention spans of potential customers are growing shorter and shorter. Research has shown that you might have two to three seconds to make a first impression. By that time, you need to form a positive picture of your business in the potential customer’s mind.
#2 Free word of mouth marketing opportunity
There’s no denying that the most effective form of advertising and marketing is word of mouth. If you can create teams of loyal customers who adore your products and services, they went to all the work for you. Other studies have shown that consumers are 92% more likely to purchase products or services on family or friends’ recommendations; this is essential to the success of any small business.
With this in mind, you need to create a logo that tells people what your business stands for. A logo that represents both your brand and your business’s personality. For example, if a customer is happy to wear your t-shirt or carry a bag with your logo on them. These will prompt others who don’t recognize the brand to ask about it.
#3. Stand out from the crowd.
Memorable logos stand out from the crowd. There’s more to the successful small business logo that is just choosing a powerful symbol or typeface. This is one of the times when hiring a professional makes sense. Work with a designer who understands the current trends, such as the rising popularity of hand-drawn illustrations.
Using a customized illustration allows you to create a logo that is more complex and animated. It would help if you are looking to the future and how you want to grow your brand.
#4. Think big; your logo is going nowhere.
Whether your ambitions are to become an international player or remain a national or local business, people need to be able to understand your brand’s identity.
Your ability to expand your business when relying on clear lines of communication. If there is any confusion about what your product or service does, this will hinder any chances of expansion.
There’s no secret behind the fact that some of the most potent brands on the market are owned by some of the world’s largest companies. Remember, this logo is going to end up going everywhere.
Your logo will end up on flyers, stickers, t-shirts, cars, the sides of buses, on your website, try to make your investment worthwhile. Logos have to ask questions, generate emotions in customers, and remember to tell a story. How will your tale go?