Reasons Why You Should Use SEO For Ecommerce 

SEO for eCommerce focuses on improving a company’s visibility online to search engines, and this will help it become more visible to consumers. By using eCommerce SEO, you can move your company to page one of Google’s search results, and the vast majority of people never click past the first page of results. You’ll see an increase in sales and customer satisfaction. Here are five benefits of using SEO for eCommerce. 


To increase SEO, an eCommerce site must focus on obtaining high-quality links. Link building requires a mutually beneficial relationship and thoughtful content. Ecommerce sites can make great use of educational sites and niche authority sites to obtain high-quality links. As the products in an eCommerce store may change frequently, the content on these pages should be original and compelling. The content should be created regularly to funnel SEO juice back to the eCommerce site. 

Page load speed 

There’s no denying that mobile users drive the need for faster page load times. Today, mobile devices account for more than 50% of all online traffic. And the trend is only increasing, as millennials and Gen Z use mobile devices more. Page load speed is now one of the ranking factors in Google’s new BrainRank algorithm. But how does page speed affect your business? Let’s look at three ways to improve page speed for mobile users. 

On-page SEO 

The most important part of any successful eCommerce SEO campaign is on-page SEO, the process of optimizing a website for a given keyword. This is essential for the organic search results that your website receives, as it helps Google understand the content of the page and help it appear in other features of the SERP. The first step in a successful eCommerce SEO campaign is keyword research. Using poorly targeted keywords will result in a lackluster page rank and, ultimately, no traffic or customers. 

Schema markup 

While the benefits of using Schema markup for SEO e-commerce websites have long been recognized, the implementation of this technology has been slow, as many eCommerce websites have yet to see the benefits. While its long-term value is clear, Google’s recent use of rich snippets has only made the benefits of using Schema markup more apparent. In the meantime, here’s how you can implement this technology to improve your website’s ranking on the SERPs. 

Keyword research 

The first step in optimizing for eCommerce is to determine what keywords your target audience will use to find your product. Focus on a single keyword that describes the product itself, like “guitars” or “guitars for sale.” You can also add LSI terms, such as “electric guitars” and stringed instruments.” This will help you cast a wider net and give Google more information about your product.