Why Video Marketing Is Important For Your Business 

Video marketing is a highly effective and growing medium for all businesses. The key is to create a narrative about your product and customer journey. By empathizing with your audience, your content will engage them more deeply. It is also cost-effective, convenient, and measurable. This article will highlight some of the benefits of video marketing and how you can use it in your business. 

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Video marketing has become increasingly popular and versatile in the digital age. It is no longer just about big TV commercials; instead, it is about a quick burst of content that grabs attention and entices viewers while they scroll through their favorite websites or YouTube channels. It is inexpensive to produce and can be used to reach a wide range of audiences. 

Although video marketing is viewed as expensive by some, there are several ways to minimize the cost of this form of content marketing. For one, you can recycle or repurpose videos for other platforms. Additionally, video content has a longer shelf-life than other forms of content. Lastly, as the web fills up with content, your video content will remain relevant for longer, making it a more cost-effective option for your business. 

Easy to consume 

Easy-to-consume video marketing is a great way to get a message out there to a large number of people. In a world where time is a precious commodity, a quick, memorable commercial can get your message across. These commercials are short, to the point, and aim to draw attention to a product or service by highlighting its features. They usually conclude with a strong call to action and are well-suited for almost any platform. 

One of the main reasons why marketers use video content is because it helps consumers make purchasing decisions. In a recent study by HubSpot, 97% of Internet users said that video content improved their understanding of a product or service. Moreover, an average internet visitor is 64% more likely to buy a product after watching a video. Furthermore, videos can boost your rankings in search engines. Video content is 88% more likely to appear on the top pages of Google. 


The convenience of watching a video is one of the primary reasons video marketing is so effective. Unlike written advertising, you don’t need to prepare a script and deliver it in person. Instead, you can send the video and have it up on your company’s website as soon as you’re done with it. Video marketing is an excellent way to reach out to potential customers and increase your startup conversions. 

One study by Sandvine found that 60 percent of web traffic is video. Netflix has the lead with 12 percent of the market. In addition, a Pew study found that nearly one in five adults in the U.S. had not read a book in the last year. Instead, they prefer to watch TV shows and movies. They also prefer to watch classical literature and history than reading books. 


Video conversions are crucial in ensuring that your video marketing efforts succeed. A well-made video can increase your conversion rates by up to 80%. However, before you start creating your videos, you must ensure that you have the right information. This can help you create more relevant videos and increase your website’s visibility. Here are some tips that you can follow to increase your video conversion rates. First of all, make sure that your video is well-formatted and has the correct metadata. This will help search engines identify your content easily. Next, make sure that you have the right title and description for your video. This will increase the likelihood of the user seeing the video and taking the next step to purchase. 

It’s important to have clear objectives when creating your videos. According to a TechSmith study, 48% of internet users prefer video content, while only 15% prefer reading plain text. The company predicts that video traffic will account for 82% of web traffic by 2021. In addition, 96% of consumers watch explainer videos. And, 94% of businesses report that their explainer videos have improved user understanding. Most importantly, 87% of consumers said that they’d like to see more videos from brands in 2019.