Why Video is Important in Marketing 

A compelling video is one of the best ways to educate your audience about a product or service. It can increase conversion rates, shareability, and SEO. It can also create a stronger emotional connection with your customers. Videos also allow you to connect with your audience on a personal level and help build trust. 

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Increases shareability 

Creating a video to share on social networks can be a great way to expand your brand and generate more exposure. Many people enjoy watching video content, and it’s more likely to capture their attention than a blog post or other article. Video content is also easier to share and is more likely to attract more viewers than other forms of content. A HubSpot study found that 78% of internet users watch online videos regularly, and 55% view them daily. Video content is responsible for over 80% of all traffic on the internet. 

To maximize the effectiveness of video marketing, make sure to publish your videos on multiple platforms. This includes YouTube, your website, and social media platforms. It is also important to promote your videos at every opportunity. 

Increases conversions 

Research has shown that including a video on a landing page can increase conversion rates by as much as 80%. Additionally, combining a video with a full-page ad on a website can increase visitor engagement by 22%. More than half of consumers have purchased a product after watching a video. Additionally, brand associations are increased by 139% after watching a video. Furthermore, blog posts featuring a video are three times more likely to receive links than blog posts without a video. 

In addition, video can engage a consumer by triggering emotions that help them make an informed purchase. 88% of marketers report seeing positive ROI from video content. In addition, video can help marketers improve post-conversion stages, as well as the “delight stage” of the flywheel. 

Improves SEO 

One of the most important things you can do to optimize your videos for search engines is to use proper keyword research. This is especially important when using video on your website. In addition to a well-written title and description, a video should have a link back to your website. This can help your video get better rankings on search engines and attract more traffic. 

If you are considering using video in your marketing strategy, consider the following: Use video in a way that is easy to consume. Compared to written content, videos can be viewed much easier and can help increase the amount of time that your visitors spend on your website. 

Improves customer service 

Video is a powerful medium for creating personalized customer experiences. Consumers today prefer to learn from brands and peers rather than from advertisements, according to research from HubSpot. Millennials and Gen Z are increasingly turning to video content to get information about new products and services. Influencer marketing is on the rise as well, with the industry expected to hit $16.4 billion by 2022. 

Video can streamline the work of your customer service agents. By letting them see the screen the customer, they can quickly answer questions, show options, and evaluate visual cues. They can even use video to create knowledge base content for customers. 

Increases trust 

The use of video in marketing is one of the best ways to increase trust in your business. Whether it’s a short snippet about a new product or a full-length film about the company’s mission, videos allow you to connect with your audience on a human level. By demonstrating how a product works, the video evokes emotions and makes it easier for customers to decide whether to buy it or not. As a result, it can boost your post-conversion stage of the flywheel and lead to repeat purchases. 

Research by Wyzowl showed that eight in 10 users purchased after watching a product video. This proves that video marketing is powerful throughout the entire buyer’s journey. The study also revealed that 96 percent of consumers turn to videos to learn more about a product or service.