Reasons Why Video is a Must for Your Marketing Campaigns 

Using videos in your marketing campaign has become a common practice among marketers. In 2017, 63% of businesses used videos in their digital marketing campaigns. In 2018, that number jumped to 81%. The reasons for this are many and varied, but one thing is for sure: videos work. 


There are many benefits to using YouTube as a part of your marketing campaign. You can track engagement metrics and learn what content resonates best with your audience. For example, you can view how many people clicked on your video and how many visited your landing page. Then, you can make changes to your content and metadata based on your findings. 

YouTube advertising is simple, and you can do it from a cell phone or a good digital camera. The first step is to create an ad that showcases the unique selling point of your business or channel. There are guides and best practices available to help you create the perfect ad. 


Facebook video ads are a powerful way to generate new leads for your business. These ads are available in several formats, including promoted posts, sponsored posts, and Stories. They can also be used in Facebook Carousel Ads to advertise your products, services, employees, and locations. 

When creating a Facebook video ad, keep in mind that you only have five to 10 seconds to get a person’s attention. If you fail to do that, you’re likely to see a steep drop-off rate. However, with Facebook video ads, you don’t need to make them too long – just enough to evoke an emotion. 


If you’re running a marketing campaign on Pinterest, you should make sure you’re using video. The site has been known for its highly-intent audience, and video is an excellent way to reach them. You can create a video ad in the same way as you do with a regular ad campaign, and it’s a great way to boost your engagement with your audience. 

The main benefits of creating videos on Pinterest include the opportunity to optimize organic discoverability and affordable ad placement. In addition to boosting your engagement, video can help you build a brand. When creating videos, use your logo prominently but tastefully, and make sure it’s visible throughout the entire video. Since videos play without sound unless a viewer clicks the “Pin” button, this means that you should use subtitles or text overlay to recreate a spoken message. 

Owned marketing channels 

Owned marketing channels have many advantages for marketing campaigns. One of the biggest benefits is the ability to generate word-of-mouth marketing. Whether through a blog post, an email sequence, or a new product launch, posting new content on these channels boosts word-of-mouth marketing. These channels work best when they provide valuable information to the audience and lead them to the products and services you offer. 

Owned marketing channels help businesses build highly personalized customer relationships. These marketing channels make use of data that is already owned by the business and give it full control over how your brand is represented. For example, a customer platform like Klaviyo makes it easy for brands to get to know their customers better. By doing this, businesses can minimize reliance on third-party data and communicate directly with their customers. 


Webinars are a great way to engage a broad audience with the product or service you’re marketing. You can use audio and video materials, polls, and other tools to create interactive sessions. However, your content must do more than just pique the interest of your audience. You also want to ensure that you deliver the right information. 

Webinars are an excellent marketing tool because they can add value to your audience’s lives. If you know your buyer personas, you can craft content that addresses their needs at different stages of their journey. This will help you boost your thought leadership and generate brand awareness. It will also allow you to address pain points that your customers are experiencing.