Why is Video So Important in Marketing?
85% of marketers say that video marketing is highly effective, up from 33% in 2015. Video is growing in popularity and a higher percentage of consumers are watching videos than ever. By 2021, the average person will watch over 100 minutes of video every day compared to 84 minutes in 2019. Using video to promote your business will help you to connect with your target audience.
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Explainer videos foster trust
If you want to build trust and boost your marketing efforts, explainer videos are a great way to do it. A good explainer video will present valuable information clearly and concisely. This will increase brand trust among viewers, and they will be more inclined to make purchases with your brand if they feel confident that they will be pleased with your product. Moreover, explainer videos are more effective than written texts because the human brain processes visual content 60,000 times faster than text. They also make use of the auditory and visual senses, which enhance the retention of information.
A good explainer video will show that the creator knows something about the product or service they are selling. It should show that they understand the problems and concerns of their target audience. For instance, they should use characters that resemble their target market.
Q&A videos increase conversions
One way to improve conversions in marketing is to make Q&A videos. These videos are a great way to answer customer questions and give helpful advice. The content of such videos should be relevant to your audience’s needs and interests. You can get this information by conducting surveys, customer reviews, and social media interactions. You can also use custom short URLs to share your video content online and gather valuable click data.
Another effective method of generating more leads is through product videos. These videos can explain the product setup or installation process. Many customers prefer watching product videos rather than reading a product description. A well-produced video will help your brand gain more exposure, drive more traffic, and increase conversions.
VR videos allow viewers to navigate and control their experience
VR videos are video experiences that allow the viewer to navigate and control their experience. They can be played on various VR platforms, including the Samsung Gear VR, Oculus Go, and Vive. The most popular formats are stereoscopic 360 and VR180. Examples of VR videos include scenes shot in an office.
VR applications have also been developed for clinical use, including rehabilitation for physical disorders and pain management. Although the technology has been recognized for its entertainment value, recent studies have demonstrated its potential to address pain management in a medical setting. VR has been shown to reduce pain perception and anxiety, and reduce overall distress.
AR videos allow viewers to see your product or service
Augmented reality (AR) videos allow viewers to see your product or service from any angle. These videos are more effective than static, 2D ads because they allow the viewer to experience a 360-degree view of your product. This unique experience creates an association between your product or service and the viewer.
The main goal of your AR videos is to drive action. The CTA must direct viewers to complete the next step, whether it is to buy your product or service, visit your website, or share it on social media. Ensure that this action is obvious and clearly stated and that the CTA is clearly defined and aligned with the goal of the video.
Video ads fight against banner blindness
Video ads are a great way to fight banner blindness and make your website more user-friendly. People are more likely to watch a video than read a long text ad, so making your video advertisement more engaging and interesting will increase the chances of people watching it. To create a successful video ad, make sure that it is short and sweet, with high-quality content, and optimized for different screens and devices. You can also partner with affiliate publishers to showcase your video ad on their websites.
Currently, there are 1.7 billion websites and more than four billion Internet users. This means that banner blindness is a major problem for digital advertising. Banner blindness can negatively impact the monetization potential of publishers, so it is vital to optimizing your ads to attract the most attention possible.