Why is Video Important in Marketing? 

Video is a valuable marketing tool that can help build brand trust, increase conversions, and increase a business’s value. It can also help increase SEO. It’s important to create and share relevant video content to reach the right audience. To help you make your video content more interesting, here are some tips for producing engaging videos. 

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Build brand trust 

One of the best ways to build brand trust is to create videos that demonstrate the human side of your business. Customers love watching stories behind the scenes of a business, which helps them feel closer to it. Brand story videos can include information about your employees, products, environment, or local community. These videos can also serve as foundational content for other forms of advertising. 

Increase conversions 

Video is an excellent way to boost conversions in your marketing. Not only is it entertaining and visual, but it can also provide consumers with the information they need to make a buying decision. Research shows that 88% of marketers are seeing positive results with video. And if your video includes a CTA (call-to-action), your video is likely to generate more leads. 

Increase business value 

Marketing with video has become a popular way to promote a business. In an era of uncertain economic conditions, video is the perfect solution for a business looking to increase its value. It is easy to consume and can teach consumers about the products or services they are trying to sell. Moreover, 93% of marketers report that they have gained new customers through video. It is therefore crucial to plan promo videos carefully and know who your target audience is. 

Improve SEO 

Using video in marketing will increase the page rank of your website, which will in turn increase traffic. It is a powerful medium, with high levels of engagement. As long as your video content is interesting and engaging, consumers will be more likely to click on your link. In addition, videos increase your ranking because they send signals to search engines that your content is valuable. 

Build brand ethos 

Video is a great way to engage with consumers and promote your brand. It can showcase your environment or show how your business is helping the community. It can also inform and link to other advertising messages. Video can serve as the foundation of important content and evolve your brand identity when you want to make it more personalized. 

Increase brand trust 

Video marketing is a powerful tool to increase brand trust. It encourages customers to share and promote your brand. You can use videos for thank you messages to welcome new customers and onboarding videos to get them started. Other effective videos are product training and educational videos, which cater to the self-service consumer.