Why Is Selling Online a Good Marketing Strategy?

Why Is Selling Online a Good Marketing Strategy? 

Besides boosting your sales, selling online also improves your SEO, or search engine optimization. SEO, which involves making your website more visible on search engines such as Google, is very important for your business. Without a website, your customers might never find you. But if you sell online, you can use other digital marketing methods like social media, infographics, videos, and blog content to market your business. 

(For an online digital marketing agency, contact Phoenix SEO Geek today!)

Upselling 

Upselling is one of the best ways to increase customer loyalty. Customers will feel that they got a good deal by purchasing more expensive products. Upselling also gives you an opportunity to increase the Customer Lifetime Value (CLV), a metric used to measure the value of a customer’s loyalty to a business. Typically, upselling occurs at the time of purchase or through other marketing methods. 

Cross-selling 

One of the best ways to increase your profits is through cross-selling. According to statistics, 60-70% of your sales will come from existing customers and just two percent will come from new ones. This means that your existing customers are worth more than those new customers, and that by cross-selling, you can get more value from each of them. Here are some great examples of cross-selling. Listed below are some examples of what makes cross-selling a great marketing strategy. 

Boosting customer retention 

In an era where online shopping is king, selling online can help you increase customer retention rates. Research has shown that returning customers spend 31 percent more than new leads, and they are 50 percent more likely to try new products. Customer retention rates can be calculated by various ways, depending on the length of time a customer has been a customer. Unfortunately, many marketers overcomplicate the process by analyzing too many variables at once. 

Increasing sales 

As an online business owner, you want to make more money, so you want to know how to increase your sales. There are many methods for increasing your sales. The first method is a money-back guarantee. A results-based agreement is a great idea, too. These strategies lower the risk of trying new products. Make sure you follow up with your customers after they purchase your products. After all, you want them to come back for more. 

Setting up an e-commerce store 

Unlike traditional markets, setting up an e-commerce store is easier than ever. There are several websites, like Shopify or BigCommerce, which use custom-made templates to make the whole process easier for the store owner. In addition, you can sell products on Amazon or eBay, but these require a seller account. You can also purchase an account on these websites. The most important part of setting up an e-commerce store is to get your sales off the ground by making a good marketing strategy. 

Using social media to market your store 

The most important part of using social media to market your store when selling online is to pay attention to customer feedback. While social followers are an indicator of potential business for brands of all sizes, they also signal potential issues that require attention and resolution. The 2020 Sprout Social Index highlights the most common reasons customers engage with brands on social media. Listen to customer feedback carefully and respond with care. Almost 60% of Twitter users expect a response within an hour, which means you have an opportunity to resolve customer concerns quickly.