When a business gets a visitor to their website, if they’re taking the right marketing approach, the visitor is expected to take some type of action. Often times, that action is meant to lead to conversion. Many businesses place a call to action (CTA) on their website to encourage conversion by asking the visitor to perform a particular action. If you would like to improve your website conversion rate, call Phoenix SEO Geek, and ask for a Digital Activation Audit.

According to Business Insider, “a solid, strong call to action is the key to getting the most out of your website.” Keeping reading more details below to learn how to create a call to action and the benefits it has for your business website.

How To Create An Effective CTA

A call to action can appear on a website, other content, or an advertisement. In fact, even a Facebook or Twitter post can contain a CTA. For businesses, the best place for a call to action is on a landing page.

An effective CTA will be straight to the point and direct your visitors on what action to take. For example, a call to action may direct your visitors to “shop now” or “sign up.” A CTA can be a phrase, button, or a single word that directs your website visitors.

What Are The Benefits Of A CTA?

1. Conversion

A strong call to action can help you achieve your return on investment (ROI). With the right CTA, visitors are converting and your revenue will increase. Conversion is one of the most important elements of a monetized website.

2. Direct Visitor Actions

A solid call to action allows you to direct the actions you want your visitors to take on your website. By directing your visitor’s actions, you won’t leave them wondering aimlessly on your website. With the push of a button, you’re letting your audience know what action you expect them to take.

3. Bring Purpose To Your Website

By using a CTA to bring purpose to your website, you’re also creating a meaningful website. You’re getting the most out of the effort of creating a website. Your content brings meaning, but your call to action also gives your website purpose that brings monetary results.

4. Build Your Website Leads

A call to action generates leads that will convert. Remember, leads are important because they represent your potential customers. The right call to action can even turn new leads into loyal customers. Your website leads are a major factor in the success of your conversion rates.

In conclusion, a strong CTA is the most important element of your website or landing page. Unfortunately, not every business is using a call to action which can have a tremendous impact on their business objectives. A CTA is important because it produces the desired results you want from your website, landing page, or posts. It’s also possible to have more than one call to action (at least two), but never bombard your website.

Get the conversion results you want by creating a strong call to action today!