You need it to exist, to have an identity and presence in the market, to reach your potential customers and retain them under an image, a point of reference, a symbol that summarizes the idea of what you do, what you are, and offers.
A business can stand out for providing excellent service, doing good branding, selling quality products, or practicing the best corporate policies. But if you do not have a logo that defines the values and messages you want to spread, you will always be subject to anonymity.
In this post, we will discuss some of the reasons why it is important to have a professional logo for your business:
1. Attract attention and make a good impression
Today, in a world full of images and visual stimulus, a professional logo can attract attention and be used, as we have already seen, to convey your values. But, besides, it will be your cover letter. And you know what they say about first impressions. The graphic element that marks your products or adorns your store should be designed to attract the interest and arouse your potential customers’ curiosity.
All brands want their customers to recognize them from the competition. That is, your clients will recognize and identify your products (or services) and associate them with your logo.
When you communicate with your clients, the first thing they will see will be your logo. That will help them identify you and know that it is you. By being printed on your products or business cards, etc., your logo communicates your ownership. You can tell the world and your customers who you are, what kind of product or service you sell, and what benefits you offer.
3. To differentiate yourself from the competition
It will help you to sets you apart from the competition. It will reveal to the public why your product is different from the rest. Let’s take an example: Let’s imagine you have a clothing brand. Maybe in your city (and let’s not talk about the online environment anymore), there are many similar stores, but … what if you bet on sustainability and that is reflected in a branding in green tones that evokes nature?
From time to time, a company redesigns its distinctive, perhaps to update its appearance or to reflect a corporate change. Consumers have a hard time getting used to these changes. That’s why we recommend redesign only when strictly necessary. Brand loyalty is essential, and something that all businesses should encourage. A representative and familiar logo go a long way in promoting brand loyalty.
5. You can be everywhere
One way to constantly promote your brand and message, whether in a store, at your clients’ home or online, is by placing your logo on all your physical and digital media. Align your brand message with your logo design, and success will be assured.
Finally, remember the following: The brand identity is built from the Logo. The different strategies you use to apply it and its communication (digital and physical) will create a brand image in the consumer’s mind that will be essential for him to decide on your product and not on the competition’s.