7 Tips for Video Marketing For Authors 

Video marketing is one of the most effective ways to engage your audience and spread the word about your business. It also has a higher retention rate than blogs and other content formats. 

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The biggest fear that authors have with the video is that they will not be able to produce professional-looking videos that are sure to capture and engage their audiences. This is a misconception because there are several simple steps that you can follow to ensure that your video gets the attention it deserves. 

1. Create a Plan Before Shooting

To get the most out of your video, it’s important to know what you want to achieve with it. This will help you to determine the best topics and the most suitable camera angles for your project. 

2. Decide Your Target Audience

Whether you are trying to sell a product or simply build brand awareness, video is an effective way to connect with your audience. It is a great way to show them how you impact the world in a positive way, as well as how your products and services can make their lives easier. 

3. Focus on Your Most Important Goals

Once you’ve decided what you’re going to focus on, it’s time to get to work. This can be the hardest part of video production because it’s difficult to stay on track with your creative ideas if you don’t have an organized process in place. 

4. Keep your video short

The average attention span of a human is only 5 minutes, so you need to make sure that the videos you’re creating are brief enough for people to consume. This means cutting out anything that doesn’t help your story and making it interesting, but not overly long. 

5. Don’t be afraid to mix things up

In addition to keeping your videos brief, it’s also important to keep them dynamic. This means mixing in a b-roll, animations, and other visual elements that add interest to your video. 

6. Keep It Personal

When you create a video, it’s important to remember that you are communicating with your audience as a person, not as an expert. You need to be able to tell a story that will connect with your audience and evoke emotion. 

It’s important to tell stories that have a sense of humor, but don’t do so at the expense of being serious or professional. This can cause your audience to feel confused or disoriented and ultimately turn them off. 

7. Avoid Over-Cost

The costs of producing and posting your video can be a major obstacle to many small businesses, but they aren’t as difficult to overcome as they once were. Today, good equipment and software are available at reasonable prices, so there’s no reason why you can’t create a video that will engage your audience and grow your brand. 

8. Be Patient

The production process can be a bit slow, but it’s worth it in the long run. It’s a great way to learn what works and what doesn’t. This will allow you to improve your videos and produce better content in the future, which will lead to higher sales and greater brand recognition.