Who is the SEO of a Company?
An SEO (search engine optimization) company works with you to optimize your website to better suit both search engines and your target audience. Their goal is to increase your visibility in organic search results so you can get more traffic to your business and more conversions from those visits.
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The SEO of a company should understand your business, its goals, its assets, any existing campaigns you are running, and the gaps in your knowledge. They should also have a clear understanding of how Google operates and what the search terms are that they need to rank you for. They should also be able to build links on a consistent basis and be willing to explain what they are doing, why they are doing it, and how they are tracking their progress.
It’s best to seek out referrals and references from friends, acquaintances, or other non-competitive companies. This will help you find out what they liked about the SEO and if they found them to be useful, easy to work with, and produced positive results for their business.