Top Phoenix SEO Experts
On-page SEO refers to the things you do to your website that affect its search engine rankings. These are things like title tags, meta descriptions, heading structure, content, images, and site performance.
(Looking for SEO company Phoenix? Contact us today!)
The more pages you optimize on your website, the stronger your SEO muscles will be. This means that you can rank higher on the SERPs for relevant keywords and drive traffic to your website, without having to pay for it.
One of the most important aspects of on-page SEO is making sure your content is relevant to a user’s query. This is done by answering the questions A) Is it useful for the user? B) Is it easy for the reader to understand? C) Is it unique? And D) Is it relevant to the searcher’s query?
You can also take advantage of Google’s advanced algorithms to help you provide users with a delightful experience. This involves using extra code to add features such as star ratings, recipe ingredients, and product details in your content.
Another important aspect of on-page SEO is using the right keywords in your content. You should use your primary keyword in the title tag and the meta description of each page, as well as anywhere else it makes sense.
While the title tag and meta description don’t play a direct role in your ranking, they do have a significant impact on how likely people are to click on your listing on search results pages. By optimizing both, you can increase your Click-Through Rate and improve your overall organic traffic.
In addition to the title tag and meta description, the URL of each page is also an important on-page SEO factor. It tells the search engine which content is on that particular page and helps the search engine determine how to interpret the page’s content.
The title tag of a page is often what appears in the search engine results pages (SERPs). This is why it’s so important to make it as accurate and keyword-rich as possible, using a combination of long-tail key phrases and phrases that reflect the actual content on the page.
When you write your title tag, it’s essential to keep the reader’s intent in mind, as search engines want to show them results that are useful and relevant. This is why it’s a good idea to include a compelling call to action in the title, as well as a relevant and keyword-rich summary of the page below it.
This is especially true for pages that contain long-tail keyword phrases, which are more competitive to rank for. Having a compelling and keyword-rich headline will help you to beat out competitors for these terms and will increase your organic traffic, too.
You should also work your keywords into the headings of your pages, as they are typically the largest words on the page and search engines give them more weight than other content.
You should also make sure that your pages are readable and skimmable by both the search engines and your readers, as this is another on-page SEO factor that contributes to a better user experience. The more people can digest your content, the more likely they are to engage with it and ultimately convert it into customers.