The Sales Life Cycle of Ecommerce
When engaging in eCommerce, the consumers typically go through the same cycle as the business. The sales cycle is the time it takes from the consumer deciding what to buy to the time that the item is delivered to their doorstep. However, not all eCommerce transactions are created equal. For example, a company might engage in B2C or B2-B eCommerce. Whichever type they choose, the consumers typically experience the sales life c.
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The term business-to-consumer describes any commerce transaction between a business and a consumer. It can range from individual shoppers at shopping malls and restaurants to pay-per-view television subscribers in their homes. The internet is a key factor in the growth of business-to-consumer (B2C) sales. Understanding consumer behavior is the key to success. Ecommerce is the fastest-growing form of B2C sales.
B2C companies with a web presence continue to dominate traditional brick-and-mortar competitors. Companies like Amazon, Priceline, eBay, and other pioneers of the dot-com boom have successfully transformed their business models into industry disruptors. When engaging in eCommerce, most companies utilize one of five types of online B2C business models. These include direct sellers, online intermediaries, fee-based businesses, and community-based retailers.
Whether the primary brand is a small start-up or a large conglomerate, a B2C eCommerce store can significantly impact the customer experience. Businesses that engage in B2C eCommerce will need to consider the impact on their consumers’ experience and the needs and expectations of their partners. A B2C business will also need to revisit and amend its terms of service and contract language, and consider the B2C context of its transactions.
When engaged in eCommerce, consumers typically experience the sales life c. Consumers engage in business-to-business (B2B) transactions for a variety of reasons. These include the product, the company, and the sales process. The goal of B2-B companies is to meet customer needs by solving business problems. Consumers, on the other hand, engage in B2C transactions to meet their personal needs. Both experiences are reassuring to those in charge of the process.
The differences between B2C and B2B transactions are often subtle. In B2C transactions, consumers make purchases based on their immediate needs and are therefore less prepared to spend time and effort to research a purchase. Additionally, their purchases tend to be more impulse-driven, which means marketers have a much smaller window of influence. When engaging in business-to-business transactions, consumers typically experience the sales life c.
Whether B2B transactions are performed online, or offline, consumers typically experience the sales life c. While consumers typically experience the sales life c during the buying process, business-to-business transactions typically involve several stages, ranging from inquiry to purchase to delivery. With the help of eCommerce, the consumer experience is seamless and convenient, and B2-B sellers can also create long-term relationships with their customers.