What is Online Video Marketing?
When you’re ready to start your online video marketing campaign, there are a few things that you’ll need to know. You’ll want to create SMART goals, discover your target audience, write a script, and optimize your videos for search engine crawlability. After you’ve published your videos, evaluate their performance to make sure they’re effective.
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Create SMART goals
Setting SMART goals is crucial for success in any marketing strategy. These goals set specific benchmarks and provide a framework for measuring progress. Make sure to involve your team in the process of setting goals. This will increase your chances of reaching those goals. SMART goals also encourage open communication, which helps you to monitor your progress and head off problems before they get out of hand.
Discover your target audience
In order to effectively promote your products or services through online videos, you should understand who your audience is. Although anyone can see a video, not everyone is interested in learning about what you’re selling. You must understand the different demographic groups and speak to them in a way that resonates with them.
Create a script
To make an effective video, you need to create a script. The script should be a combination of words and images. The words should be linked to one another and the images should tie back to the words. Marketing blogs recommend synchronizing the words and visuals. The script should also contain a creative brief, target audience, and core message.
Optimize your videos for search engine crawlability
Video optimization is an important part of content strategy for search engines. Videos can have a great impact on website rankings, but the best way to get the most out of them is to make them accessible. Including a transcript is a good way to make videos more search engine crawlable. It will help YouTube and Google index your videos better, and it will make them easier for people with hearing problems to access. It’s also helpful to include a time stamp so that people can skip over important sections of long videos.
Publish your videos on Dailymotion
One of the most popular video-sharing sites is Dailymotion. This French-based video platform allows users to upload and view videos and browse them through tags, categories, and user-created groups. It attracts different eyeballs than other video sites, which makes it a great place for online video marketers to publish their videos.
Promote your videos on YouTube
One of the best ways to promote your videos on YouTube is by using keywords that are relevant to your topic. Include these keywords in the title and description, as well as during the video. This will help YouTube understand the content of your video and provide more context to viewers. Another great way to promote your videos is by dropping links within the description of each video. This will help encourage viewers to watch the whole video.