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Off-page and on-page SEO are two very important aspects that every business should consider. Using both these techniques can help you to rank your website and drive traffic from search engines. Contact us to learn more about

What is off-page SEO?

Generally speaking, off-page SEO is all the activities that you and other people do outside of your website to boost your website’s ranking with search engines. This includes things such as link building, content marketing, social media marketing, and more. 

On-page SEO is all the optimizations that you can make to your own website in order to improve its visibility and rankings with search engines. This includes everything from optimizing keywords and HTML tags to making your site mobile-friendly and ensuring it’s accessible on all devices. 

The most common way to think about on-page SEO is by thinking about what you can do with your own website to help it achieve better rankings with search engines. This could include optimizing your title tags, creating content that is relevant to your audience, and ensuring your site has expert information and authority. 

What is on-page SEO?

Almost everyone knows the basics of on-page SEO – they know the importance of title tags, HTML tags, and making sure your website is mobile-friendly. In addition to these, on-page SEO includes ensuring your website is properly indexed and crawled by Google. 

When it comes to Google’s algorithms, however, this isn’t as important as the other components of on-page SEO. In fact, many of the most effective SEO strategies rely on off-page factors – like links pointing to your site from other reputable sites – to tell search engines that you’re an authoritative site worthy of ranking high in search results. 

How do you do this?

A lot of people associate off-page SEO with link building, but it’s much more than that. There are also many other aspects that make up off-page SEO, including content marketing, social media, and video marketing. 

Brand-building efforts are an essential part of off-page SEO. These activities will earn your brand mentions and backlinks throughout the web. They will also tell Google that your brand is credible and trustworthy, which can boost your SERPs for your brand name searches. 

Blogging is another effective off-page SEO strategy that will help you build your website’s domain authority and rankings. Regularly updating your blog with valuable, useful content is one of the best ways to generate new inbound links that will boost your search engine ranking. 

Infographics are another great way to gain new inbound links and increase your website’s overall authority. In particular, infographics have been shown to generate up to 37% more inbound links than traditional blog articles. 

Publishing guest posts is another excellent way to build links and increase your site’s ranking with search engines. Most media sites will let you write an article about a topic related to your business and give you a link to your website at the bottom of your post or in the author bio section.