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When you first get started with online marketing, you may feel overwhelmed by the vast array of strategies available. After all, you have to determine which marketing channels will best suit your business needs and your budget. There are, however, some fundamental principles that apply to all online marketing campaigns. These include: Getting noticed, generating leads, and converting those leads into customers. If you’re interested in pursuing an online marketing strategy, you should consider reading this article. 

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Getting found 

Serious entrepreneurs know that getting found in online marketing is critical to scaling their business. The internet is a vast audience where the competition is fierce and the online marketer must speak the language of buyers. The more engaging the story, the more likely people will be to share your content, business, or mission. While getting found on page one of search results is a solid start, it is a long and difficult road. But, it is not impossible. Listed below are some of the most effective methods to get discovered online. 

Getting noticed 

Paid advertising can be a great way to increase your visibility online. Paid Facebook posts to keep your content on your followers’ feeds while paid Google search ads can help your website stay at the top of the search. If you’re struggling to get noticed online, these strategies will help you stand out among your competitors. Here’s how you can get started. Getting noticed in online marketing can be a challenging task, but if you’re willing to spend the time, it will be worth it in the long run. 

Getting leads 

The first step in generating leads is identifying your target audience. This is a crucial step because knowing who your audience is will help you market to them effectively. Without a clear target audience, lead generation is a challenge. Using social media to build a following is essential, but it is not enough. You also need to know what your products and services are. If you don’t know this information, you won’t know which marketing techniques will be most effective. 

Turning those leads into returning customers 

In today’s digital world, it’s easy to forget that leads are human. However, many visitors to your website are already ready to speak with someone, and you can take advantage of this by creating dedicated forms for them. Once you’ve captured their contact information, you can call them within 24 hours or the next business day. The earlier you contact them, the easier it will be for your sales team to complete the sales process. 


Among the most important aspects of an effective marketing strategy is its flexibility. With the recent COVID-19 pandemic, consumer behavior has been wildly unpredictable, and businesses have gone through various stages of reopening. Media consumption is also undergoing significant shifts, making it even more important to be flexible with your marketing tactics. Here are some tips on how you can increase your marketing flexibility: 


One way to decrease the cost of online marketing is through search engine optimization. By improving your website, your company will appear higher on search engine results pages, where potential customers will find you. A professional search engine optimization company, such as WebFX, offers several SEO packages that can be customized to meet your business needs. SEO services can range from $500 per month for a small business to over $20,000 a month for a large company. Keep in mind that you should not pay a low rate to cut corners. 

Targeting options 

There are many targeting options for online marketing campaigns. You can choose to target based on location, interests, and psychographics. For example, if you are selling clothes, you can use behavioral targeting to target customers who are interested in the color blue. You can even target based on a person’s job title or educational level. In addition, you can also target based on the number of children in their household, or if they’ve engaged in the last three months. In general, these options can help you narrow down your audience and reach.