An Overview of Digital Marketing and Its Types 

Traditional marketing primarily focused on print, television, and radio. The growth of the internet, however, has dramatically changed the way consumers are reached. Digital marketing includes websites, social media, search engines, and apps, a two-way interactive element, and customer feedback. This article aims to answer this question by offering an overview of digital marketing and its types. If you’re interested in implementing these marketing tactics for your own business, keep reading! 

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Digital advertising 

Digital advertising is any form of advertising that is delivered through digital channels, such as search engines, websites, social media platforms, and mobile applications. Digital marketing includes the way that companies endorse their products. These days, consumers heavily rely on digital means to research products and services. According to Think with Google marketing insights, 48% of consumers start their inquiries with a search engine or mobile application. This type of advertising is particularly effective for companies targeting high-intent buyers. 

Influencer marketing 

If you’re not familiar with influencer marketing, it’s all about building an audience and creating brand awareness through the work of others. Influencers have a built-in trust factor among their audience, which means their endorsements carry much more weight than that of a traditional commercial. To make the most of this marketing strategy, you’ll need to create a relationship with an influencer. The following are a few tips for working with an influencer to increase your brand’s online visibility. 

Email marketing 

As one of the most effective marketing techniques, email campaigns can yield multiple returns on investment. There are several factors to consider before launching an email marketing campaign. The acceptance rate, click-through rate, and unsubscribe rate all contribute to the effectiveness of your marketing campaign. The open rate measures how many recipients opened and clicked on your emails. The subject line displays what the recipient sees first in their inbox. It should be relevant and exciting, and it should include a call-to-action (CTA), such as a download link or web page. 


Pay-per-click marketing is the practice of purchasing web traffic by running advertisements in relevant search engines. These ads will link to your landing page, which is supposed to sell a product or service. Pay-per-click is cheaper than organic traffic, as only interested individuals click on the ads. This means that an ad with an eye-catching headline will most likely produce a decent return on investment. 

Social media marketing 

As more people spend time online, social media marketing has become essential for promoting your business. The popularity of social media has made it possible to build a community around your company and reach out to a large number of potential customers. Not only does creating a community builds brand awareness, but it can also establish your company as an authority in your field. Plus, when people enjoy interacting with your business, they are more likely to become customers.