What to Look For When Selecting an SEO Company?
A good SEO company should have a solid reputation, with proven performance in the form of examples of past work, case studies with specific metrics, positive online reviews and endorsements from satisfied clients. Companies that fail to meet these standards can quickly fall out of favor with their current clients, who can turn to the competition to find an SEO partner who offers what they need.
(Looking for a “checklist for on-page SEO“? Contact us Today!)
In addition to a solid reputation, an SEO company should have the ability to track and measure all aspects of your website’s performance. This includes phone calls, contact forms, site visits, click-through rates and more.
Whether you’re just starting out or have been operating for a while, it is critical that your SEO partner has the knowledge and experience to get your business to the top of the search engines. Make sure to ask for references from companies that have worked with the agency you’re considering, and follow up on these references.
An effective SEO campaign requires a team approach and strong communication skills from all parties involved. A reputable agency will take the time to understand your business, your goals and how they can best help you achieve them. They should be clear about what they need from you to achieve those results, when they will need to access your digital assets, and how often you can expect to receive updates from them.
They should also be able to communicate with you effectively and offer suggestions and feedback when needed. This will help you feel confident and comfortable working with the agency on a regular basis.
Once you have found a few contenders that match your expectations, it is important to sit down with them for a discovery call or interview to discuss what you’re hoping to accomplish with your SEO campaign and the steps they will take to reach those goals. This will also provide the opportunity to gauge their personality and whether they would be a good fit for your business.
Another great way to learn about a potential partner is to look at their portfolios. Many SEO agencies will have case studies that showcase their work for other clients. These case studies can give you a feel for the agency’s style and level of expertise in specific areas, such as local SEO or social media.
It is also important to ask about their approach to keyword targeting and other marketing strategies. These approaches are a good indicator of the types of keywords they are experienced with, which can be helpful to know when trying to determine how to target your market.
If your SEO firm isn’t up to date on the latest trends in SEO, it could result in penalties that damage your website and cause you a loss of traffic. This is why it’s vital to ensure that they are keeping up with changes in the industry.
A good SEO agency will be able to explain the tools they use for research, audits and tests. They should also be able to explain how they monitor rankings, backlinks and other important metrics to ensure that you are receiving the most effective service possible.