What to Look for in an SEO Company?
Choosing the best SEO company can be a tricky proposition. In fact, according to a recent survey by Search Engine Land, over one in four respondents cited the company’s past performance as the deciding factor. While it’s important to consider the results of an SEO campaign, you also want to ensure that you’re hiring a team of professionals who know what they’re doing.
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It’s always a good idea to look at the numbers and see how your prospective SEO company ranks. If you’re using an outside firm, look for metrics such as page load time and an average number of unique visitors. These can give you a good indication of whether or not the company is a legitimate professional or is simply trying to pull the wool over your eyes.
You should also check out the KPIs (key performance indicators) a company tracks. These can vary from project to project, but some common ones include organic sessions, page load time, the average number of page views, bounce rate, and other factors. It’s not uncommon for companies to have multiple members of their team working on a project, but it’s important to be sure that they’re all specialized in their respective fields.
The best SEO companies will not only show you their credentials but will also be more than happy to provide you with case studies. These should be informative, but they’re also designed to be concrete examples of the company’s ability to deliver results.
While you’re checking out SEO company portfolios, be sure to read their blog posts. These should be long and rich with content. If the post is 500 words or less, it’s likely that the SEO company is just a side hustle, not the true SEO expert. Ideally, you’ll want to see a post of at least 2,000 words, written by a native-language writer.
While you’re researching your prospective SEO agency, it’s a good idea to get a feel for their personality and attitudes. This can be achieved by meeting with them in person, or by conducting a phone call or video conference. It’s also a good idea to ask for references and referrals.
While it’s difficult to determine which SEO company is best for your particular needs, you can get a good idea of what to look for by doing a Google search. Make sure to search for keywords such as “SEO company” and “SEO” to see what comes up. You can also consult your business partners or friends for advice.
The best SEO companies will be transparent with their clients and provide regular reports, such as keyword rankings and link reports. They should also offer some form of customer confidentiality. Ultimately, you’re looking for an agency that will help you grow your business. They will need to provide you with results in order to earn your business.
The most important thing to remember is that while SEO may not be as effective as it once was, it’s still a crucial part of your marketing plan.