What to Look for in an SEO Company?
There are many factors to consider when searching for the best SEO company. Ultimately, you are looking for a quality SEO partner who can give you the results you are after and a company that has the knowledge, tools, and know-how to do the job. To get started, you can start with a Google search, which should yield several SEO companies in your area. Next, you may want to ask for recommendations. You should also check out their social networking presence, as well as their BBB profile.
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One of the best ways to determine if a company is worthy of your time and money is to learn about their track record. It is important to look for a company that has a good number of completed projects, and an impressive portfolio. This will give you a better idea of their proficiency in the SEO industry.
One of the easiest ways to gauge a company’s competency is by reading their case studies. These should be lengthy, but not too wordy. In a case study, you should be able to see a detailed explanation of the company’s strategy. They should also include a sample of their work. The SEO industry is ever-changing, and a company that has experienced a handful of major updates will be more than equipped to withstand a future update.
Another good sign is if the company offers a free consultation. This is a great way to start the relationship off on the right foot, and it can lead to a much more fruitful partnership. Make sure you don’t pay for this unless it is part of an agreement.
The best SEO companies have more than one contact method, and offer a wide variety of services. These include SEO, web design, content creation, email marketing and pay per click advertising. A good agency will provide a portfolio of their work, and a list of clients. Moreover, they should be able to explain their process and the benefits of a solid search engine optimization plan to potential clients.
A decent SEO company should also be able to send you a monthly report on your site’s performance, a feat which a bad company will not accomplish. A great SEO firm will use Google Analytics to track your site’s progress. When it comes to the most important factor, however, you must choose a company that is responsive. This will tell you if they are just a side hustle, or if they are actually capable of delivering results.
Other features of a top-notch company include a streamlined onboarding process, weekly reports, and the ability to provide the best SEO solutions for your unique business needs. Lastly, you should be able to get an answer to the following questions: “what are you most interested in doing for us?” and “what are your long-term SEO goals?” Having these answers in hand will help you make better decisions as you move forward with your SEO campaign.