What Sort of Script is Used in Ecommerce Email Notifications? 

So, what sort of script is used in eCommerce email notifications? The answer to this question may surprise you. There are several different types of script, from JavaScript to Variables and Conditions, to Style of text. But which one is best for your eCommerce email notifications? Read on to find out. Here are three common ones. Hopefully, they will be helpful for your eCommerce email notifications. 

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Among the many revenue-generating facets of eCommerce websites is the use of eCommerce email notifications. These emails remind users of special deals and products or remind them that their shopping cart has been abandoned. While the emails are generally aimed at increasing customer engagement, they can also serve as an effective reminder for existing customers to make further purchases. This makes them a valuable resource for eCommerce websites. 


The first thing to remember when using variables in eCommerce email notifications is that they are case-sensitive. In addition, you cannot use these variables on upcoming order notifications or the Thank You page. This will cause problems in the future. The following example shows how to use variables in eCommerce email notifications. If you want to use variables in the Thank You page or the email notification, you must use the corresponding scripts. 

The variables in an eCommerce email notification can be used to provide placeholders for information that you don’t know or to reuse information that you have in the Admin area. They also give you the ability to reference information from email notification fields, like the name of a customer or recipient. In the example below, the greeting will be “ear %recipient_name%”. The email notification will address the user using the data stored in their profile. 


You can make your emails look more attractive by adding conditions to your eCommerce email notifications. Conditional Liquid if statements allow you to output specific information for certain products and save your clients from customer frustration. You can also incorporate creativity into your eCommerce email notifications. For example, you can output payment instructions and other information about products that your customers have bought. Depending on your business, you can even create a custom email template to display specific product information. 

Style of text 

The style of text used in your eCommerce email notifications should match the tone of your site. In the past, emails could have long lines of text, so it was best to include a line break every 60 characters. Today, most email clients will automatically break long texts into two or three lines and resize them to fit the window. Regardless of which font you use, make sure it is easy to read. 

While it’s fine to use italic font for one or two words, it may be difficult to read on a laptop monitor. Avoid using bold or italic typeface unless it’s purely for accessibility purposes. Another thing to keep in mind is that too much bold or italic typeface can make the email hard to read. Stick to one or two fonts unless the user has difficulty reading them.