What SEO Tools Are Available? 

There are several different types of SEO tools available, and you can use a combination of several of these tools to optimize your website. These tools can be helpful for keyword research, competitor analysis, link building, and reporting. Below we have outlined the major functions of each. While you can find many free tools available online, it is important to find the right ones for your business. 

(Looking for search engine optimization experts? Contact us today!)

Keyword research 

While there are many free keyword research tools available online, it can be helpful to use a paid keyword tool as well. These programs generally work by providing you with keyword suggestions based on their difficulty, volume, and competition. In addition, they will give you a summary of SERP pages and other metrics that relate to your chosen keywords. 

Keyword research tools will also provide you with useful stats for your target queries, such as the length of the metadata tags and average body text. The information that you receive will help you optimize your content. By using the right keyword tools, you can target more people with your website. 

Competitor analysis 

SEO tools such as SEMrush can help you perform competitor analysis on your website. They can help you determine the most powerful competitors within the Google search results by identifying their top keywords and traffic sources. You can also find out how long people stay on their website and what their bounce rate is, if any. 

SEO tools can help you analyze your competitors and spot new opportunities in the industry. For example, SEO tools can help you determine how your competitors are performing on Google, how much traffic they’re getting, and what types of SEO strategies they’re using. 

Link building 

Link building is one of the most crucial elements of SEO, and you should monitor your link profile carefully to ensure it’s in top shape. It’s important to remove toxic links and earn high-quality ones from authoritative websites. There are several SEO tools available to help you monitor your link profile, including Majestic Backlinks and Monitor Backlinks. Using these tools is very easy and will help you discover and analyze backlinks from your competitors. 

A good SEO tool will be able to analyze the links and analyze their authority. For example, if your website is linked from a domain with low-quality content, the link will have a lower weight and be deemed spam. It can also help you determine which links are good and which ones are bad. 

Reporting 

A good SEO reporting tool will have an array of features, such as data export options, software integrations, and templates for customized reports. Some tools even allow you to schedule and send automated reports. Some are more comprehensive than others. For example, Agency Analytics offers a free 14-day trial. Another reputable tool is Moz Pro, an all-in-one SEO toolset that offers keyword research, SERP tracking, and site audits. It also offers customizable reports with drag-and-drop modules. Its reports can be exported to PDF or CSV format. 

Siteliner is another popular SEO tool that has a crawler that follows the standards of major search engines. It also analyzes the number of links pointing to a given page. The free version allows for a monthly analysis of up to 250 pages, while the paid version offers a limit of 25000 pages per month. The premium version offers advanced features such as competitor analysis, and the capability to analyze social media mentions for keywords.