What Questions to Ask an SEO Company Before Hiring Them? 

There are a few questions you should ask a Seo company before you hire them. These questions can help you avoid a lot of potential pitfalls and ensure that the agency you choose is a good fit for your business. 

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What is your process for improving my search engine rankings? 

Every SEO agency has its own unique approach to the process. But there are some fundamental principles and best practices that every agency should follow. This includes analyzing keywords, understanding buyer personas, and ensuring content is as SEO-friendly as possible. 

What are your methods for identifying and targeting the most relevant keywords for your industry? 

Identifying keywords is important to make sure your website is appearing in the right areas and ranking high for the best terms. This is done by researching what your target market type into Google and finding the most relevant keyword phrases for your business. 

What is your process for getting quality backlinks?

Links are a critical element of any SEO strategy. A good agency will focus on building relationships with reputable, authoritative sites and acquiring links organically. They will also conduct outreach to influencers, bloggers, and editors in your industry. 

How often will you report on my progress?

How often an SEO agency reports on your progress will depend on your goals and KPIs. However, a monthly update should be reasonable for most brands. Bigger companies, or those with short-term and specific projects, may need to be updated more frequently. 

What are your methods for monitoring and staying up to date on the latest changes to search algorithms? 

With hundreds to thousands of algorithm changes being made each year by Google, it is essential that any SEO agency you choose stays on top of the most recent updates. If your SEO provider isn’t, your rankings will suffer. 

Do you have an SEO specialist on your team? 

It is a great idea to have an SEO specialist on your team, as they will be able to provide insights into how Google works and the latest updates. They will also be able to help you make decisions and stay on top of things as they arise. 

Do you have a team that you work closely with? 

If the agency you’re interviewing doesn’t have anyone assigned as your point of contact, it’s a red flag. This is a sign that the agency might not be a good fit for your needs, as it could affect their ability to deliver on your project. 

What are the success metrics that you expect?

It’s important to hear an agency’s definition of success. It should include measurable results like increased traffic and conversions. They should also be able to explain why those are important for your business. 

How will you measure your success?

It is important to hear an SEO agency’s definition of success. It should be measurable and include specific numbers and goals that are important for your business. It should be easy to understand and communicate.