What % of Consumer Commerce Is Ecommerce? 

In the United States, what % of consumer commerce is e-commerce? It is estimated that 5% of total retail sales occurred online in 2011 and that this figure will reach 16% by 2020. This online phenomenon relies on the internet, and consumers access online stores using their own personal devices, such as laptops, tablets, or smartphones. E-commerce has influenced the growth of traditional retailing by providing customers with the convenience of purchasing products on their own devices. 

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e-commerce vs traditional retailing 

Traditional retailing refers to face-to-face commerce. Traditionally, purchases were made in shops and markets. E-commerce, or online commerce, offers a much more convenient and time-efficient shopping experience. With the convenience of shopping from home, customers no longer need to go out of their homes and wait in lines to find the item they want. Also, customers can buy products from all around the world, which is something that was previously impossible. 

The emergence of the Internet has led to an unprecedented change in the way we buy and sell products. Consumers are now more likely to make a purchase online than at a brick-and-mortar retail outlet. E-commerce makes it easy to start and run a business, and it provides many advantages over traditional retailing. Listed below are some of the top benefits of e-commerce over traditional retailing. 

Business-to-consumer e-commerce vs C2C platforms 

In an e-commerce context, the difference between business-to-business (B2B) and business-to-consumer (C2C) platforms is not as vast as you might think. B2B platforms involve transactions between established businesses, while C2C platforms are designed to connect companies with individual consumers. Both models have their advantages, and both have their disadvantages. Here are some things to keep in mind when deciding between the two: 

C2C platforms offer a higher degree of consumer convenience. The convenience of shopping for products is one of the main reasons that consumers prefer C2C models. It’s much easier to compare prices, determine how much you want to spend, and find exactly what you need. Using a C2C platform offers convenience that other e-commerce platforms don’t offer. 

Evolution of e-commerce 

The evolution of e-commerce in consumer commerce is a trend we can all see. Initially, e-commerce platforms were limited and did not allow much customization. However, with the rise of new technologies, e-commerce has expanded to meet the needs of modern consumers. Nike IDs are a perfect example of customized e-commerce products. Customers can create their own designs for them and purchase them online. 

Amazon.com entered the consumer commerce industry as a way to transfer money quickly. It merged with Elon Musk’s internet banking company and gained tremendous popularity as a token eCommerce buying platform. Google AdWords became widely used by merchants and eCommerce development companies to target consumers with specific ads. Several new platforms emerged, including BigCommerce and Etsy. This trend has continued to grow, and today, we can find dozens of platforms for e-commerce.