What Makes a Trustworthy SEO Company?
Choosing a trustworthy SEO company is one of the most important decisions a business can make. After all, it’s a large investment, and you want to know that the agency you choose will deliver the results you can see.
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Thankfully, there are certain characteristics that you can look for to help you spot a good SEO company and avoid the ones you shouldn’t. Here are five of them:
They tell you what they’ll do for you
During your initial consultation, it’s essential to ask an SEO company for a full outline of their services and what each will do for you. This includes what they will do to get your website ranked, how they’ll measure results, and why they recommend certain things. If they don’t give you a comprehensive outline, or they stall during the conversation, they probably aren’t right for you.
They have a strong team
A good SEO company will have experts in content writing, development, PR, and more to create a comprehensive strategy that gets your business seen and generates leads. The more people with different skillsets an agency has, the more they’ll be able to produce powerful results for you.
They want to help you genuinely
Another key attribute of an effective SEO company is that they sincerely care about your goals. They will want to understand them before they begin work and will be able to adjust their strategy accordingly.
They are transparent and honest
The best SEO companies are always upfront with their processes, costs, and expectations. They will provide you with detailed reports that outline how they plan to implement your SEO campaign, how they’ll track results, and how much you’ll pay.
They are analytical and numbers-based
The most reliable SEO companies are extremely analytical, using hard numbers to guide their strategic decisions. They crunch data and make strategic decisions based on what they know about your industry, the competitive landscape, and how well your current marketing strategies are working.
They are a trustworthy partner
A great SEO company will be an integrated partner to your business, with expertise in all areas. Their approach will be to work with you and your team to understand your specific needs and goals.