What Kind of Content Gets People to Buy?
The type of content your company creates is very important. You can use a variety of types of content to encourage people to buy from you. Here are some ideas: Long-form content, Educational content, Product reviews, and User-generated content. If you’re not sure what type of content to create, start by identifying your audience.
Long-form content
Providing informative, comprehensive content on your website, blog, or another medium is an excellent way to build credibility and trust in your brand. If your readers trust you as an expert in your field, they will trust your products and services. However, this does not mean that you should write long-form content for the sake of it. The length of your content is also dependent on the topic you’re writing about.
Long-form content also has the benefit of drawing attention to niche topics. When you provide a comprehensive guide to a topic, you create buzz around it, resulting in higher conversions. One good example is the tech industry. By providing thorough information, you can make a product seem like a must-have to your audience.
Long-form content also has the advantage of taking your readers from beginner-level material to advanced material. Moreover, long-form content provides answers to all their questions in one place. Also, it inspires users to share your articles on social media, which increases your backlinks. In addition, long-form content can increase your conversion rate. For example, Crazy Egg saw a 30% increase in conversion rates after they used long-form content on their website.
Long-form content is also better for SEO. Google prioritizes long-form content over short-form content. According to SEMrush, articles with 7,000 words or more get more traffic than those with 900-2,000 words. Furthermore, long-form content helps you position your brand as an expert in your industry and establish your brand as a voice of authority.
Educational content
Educational content is a great way to engage your audience and get them to buy your products. While it can be difficult to measure the ROI of content marketing, it can have an extremely high impact on a brand’s affinity and trust. Moreover, studies have shown that consumers who read educational content are more likely to purchase a brand compared to those who do not.
Product reviews
The first step in creating an effective product review is to write about the features of the product. This is important to show buyers whether the product is useful for solving their problems or not. The best reviews also highlight the actual performance of the product. Empathizing with your readers is essential to a great review. This helps your readers trust your advice.
The more product reviews a product has, the more likely people will buy it. It’s also a good idea to include a photo of the product in your review. A recent study by the Association for Psychological Science found that shoppers are more likely to buy a product that has more reviews. This is because humans are social creatures, and reviews provide strong social proof. In addition, a picture or video adds a personal touch to the product review, which can make it more appealing to potential buyers.
In addition to improving the reputation of a brand, product reviews can increase sales by as much as 18 percent. Businesses with more recent reviews earn 52% more than businesses without them. These reviews can also improve customer trust and loyalty. They give customers a clear picture of what to expect from the product and help them make an informed decision. Furthermore, they can encourage past customers to interact with the brand. This is what we call brand loyalty.
Consumers trust online product reviews as much as they trust the opinions of their family and friends. In addition to these reviews, consumers trust television ads and social media marketing more than the opinions of other people.
User-generated content
User-generated content is a great way to promote your brand and get people to buy. It helps you to expand your eCommerce business and fulfill your primary KPIs. For example, if you sell GymShark workout equipment, you can use user-generated content to educate consumers about the product and answer their questions. Real-life photos are also helpful in attracting consumers. The next time you have a marketing campaign, remember to set your goals.
User-generated content is also a trust signal for potential customers. For example, 50% of millennials base their purchase decisions on recommendations from friends and family. That’s why user-generated content is a powerful tool in the final stages of the buyer’s journey. It also provides a high level of social proof – your audience sees real people wearing or using your product before they purchase it.
UGC can be in the form of images, videos, testimonials, podcasts, and social media posts. It can come from anywhere – it’s not limited to the Internet. Nearly 90 percent of consumers say that user-generated content influences their purchasing decisions. It can be a Facebook post, an Instagram story, or a video. Whatever it is, user-generated content has the potential to make a big impact on your bottom line.
User-generated content is a powerful influencer that can be used on virtually any marketing channel with minimal cost and effort. Austin Canoe and Kayak use user-generated content to promote its product. User-generated content is growing in popularity because consumers demand it. According to research, 71% of consumers want a brand that has “social proof.” Using user-generated content is a surefire way to win prospects.
Live streams
Live streams allow retailers to showcase products and interact with their customers in real time. The experience is similar to watching a QVC show on television. As more people use social media to shop and make purchases, live selling is becoming a popular choice for many businesses. Live commerce allows viewers to be part of the buying process and gives them a sense of community.
To make live streams successful, you need to know what your viewers are looking for. Then, you need to know how to keep them interested. Make sure your stream is short, consistent, and relevant to your audience. This will keep viewers interested in your content and encourage them to buy. Generally, streams lasting ten to thirty minutes are effective. However, longer streams are also possible, depending on your audience and product.
Promote your live streams on social media to attract more viewers. You can post your live streams on Facebook and Instagram Stories and create a buzz about them. You can also use your email list to promote your live streams. Include an interesting video thumbnail and trailer in your announcement emails. These methods are also great for generating anticipation and boosting viewing numbers.
Offer rewards for viewers who join your Livestream. You can offer discounts, exclusive content, or a free download. Some broadcasters give away freebies to their email subscribers, while others offer early access to sales. By offering incentives, live streams can boost your brand awareness and ultimately boost your revenue.
Live streams can be used to create a community where customers can interact with other businesses in real-time. This can help eCommerce operators engage with their customers and convert them into customers. Moreover, it helps businesses to collect email addresses. However, if you don’t have thousands of people watching your live stream, it may not be necessary for you. For example, a service-based business might only need a small number of highly qualified leads. On the other hand, a product-based business might require thousands of potential customers. A live stream can also be used internally by the company, such as to train employees or conduct meetings.