What is YouTube SEO? 

YouTube SEO is a process to improve the visibility of your videos on YouTube. It will help you gain more viewers and subscribers. It will also help you move up the search results on YouTube. YouTube is the second largest search engine in the world, after Google. By implementing effective YouTube SEO techniques, you can see a big boost in the number of views, subscribers, and viewers your videos receive. 

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Keyword-optimized YouTube videos 

When creating a video for YouTube, it’s important to include relevant keywords. These keywords will appear in the video title, description, and metadata. In addition, they will also appear in the transcript or captions. Keywords in your description and tags should correspond to the content of your video and the search terms used by viewers. 

Keywords are important because they determine how your video will appear on Google. You can use the search bar on YouTube to generate keyword suggestions. You can also check your keywords on Google’s Keyword Planner. It’s free to use and will take just a few minutes to do. 


Metadata is the data about your videos that search engines use to index them. It includes the video’s title, description, tags, and annotations. These details help the search engine understand the content of your video and increase its chances of being featured where similar videos are featured. For YouTube, metadata is essential if you want to be found and have your videos show up in search results. 

Besides video descriptions and titles, YouTube also uses tags to give context to your videos. These tags are also considered important for ranking, so be sure to include relevant keywords and content in your metadata. The first two or three tags are the most important and should be keyword-rich. 

On-page SEO 

If you want your YouTube video to rank high in search results, you need to optimize it on-page. This means optimizing your page and its metadata. This involves writing keywords that people are likely to search for, including keywords relevant to the content of your video. It’s also helpful to use titles and descriptions that are relevant to the content. All of these factors contribute to the click-through rate of your video. 

Your page should load quickly, also known as page speed. Google tends to rank faster pages higher. Keeping the speed of your site up to par is vital to get more pages into Google’s search index. The speed of your page can be affected by several factors, including image size, JavaScript files, and caching and compression. Thankfully, there are several things you can do to increase page speed and improve search engine rankings. 

Keyword research 

Keyword research is a crucial aspect of YouTube SEO, as it gives you insight into what your target audience is looking for and helps you incorporate these words into your video. This will ensure that your content is relevant to what your audience is searching for. YouTube has an algorithm that considers keywords, so it is important to use relevant terms in your videos. 

You can use Google Trends to perform YouTube keyword research for free. This tool has a great range of tools and filters for you to refine your results. It also has a feature that narrows down your search terms to those used on YouTube. Another tool is Ahrefs Keywords Explorer, which pulls a data set of over 640 million YouTube keywords. It also gives you a click metric and difficulty score for your keywords, which can help you choose the most relevant keywords for your video. The price of Ahrefs Keywords Explorer is slightly higher than the other tools, but it comes with a variety of features.