Ways to Reduce Your Website Bounce Rate
When looking at your bounce rate, it is vital to know your top keywords and your goals. Lower bounce rates are usually associated with those objectives, but you should also check your internal links. Do they lead to relevant parts of your website? If not, people will become frustrated and won’t come back. Here are some ways to decrease your bounce rate. Let’s explore some of them. Increasing readability of your content, simplifying navigation, and making sure the 404 page is easy to read are all ways to reduce your bounce rate.
(For a full-service SEO Phoenix, contact us today!)
Increase readability of content
A high bounce rate is due to poorly read content. This usually consists of long, boring paragraphs, overly verbose language, or industry-specific jargon. To improve your website’s readability, start by reviewing your content. Pop-ups are an annoying distraction and can prevent readers from viewing important content. Try to avoid them altogether, as they increase the likelihood that visitors will leave your site.
Avoid writing long blocks of text. It is not easy to read large blocks of text, and some of your articles may even resemble high school science textbooks. Your visitors will lose focus and bounce. A good rule of thumb is to write shorter paragraphs that are easy to scan. Use creative elements like bullet lists and headings to break up your content, too. And don’t forget to include an eye-catching question.
Reduce complexity of site navigation
Your site navigation should be easy to understand and offer a seamless experience. Your site visitors shouldn’t be forced into making decisions or guess where they need to go, which will likely drive them to another site. Ultimately, your visitors want to be in control of their experience and shouldn’t have to waste time trying to figure out how to get around. Listed below are seven ways to improve your site navigation and reduce website bounce rate.
The most common cause of high bounce rates is complicated navigation. Many users make snap judgments within a few seconds. By reducing friction on your website, you can increase visitor engagement and increase your revenue. In order to lower your bounce rate, your navigation should look like the following. The image below depicts a simple, clear path for users to follow. Users who can’t easily find something they’re looking for will leave your website and never come back.
Improve readability of 404 page
Among the easiest and most obvious ways to lower your bounce rate is improving the readability of your 404 page. It is crucial to make sure the page is easy to read, as skimmers are more likely to leave your site without completing the entire process. However, this is not always possible, so you should take measures to improve your website’s readability. There are several tactics you can apply to reduce your bounce rate, some of which are common sense, while others are more innovative.
To reduce website bounce rate, make sure your 404 page has a link to your homepage or a search box. Users tend to quickly abandon pages if they are unclear or ambiguous. A 404 page should communicate that the page they were looking for is not available, and it should provide an alternative webpage. For example, if you sell confectionary, offer images and descriptions of unique gift combos, and include a call-to-action button.