What Is Video Marketing? 

If you’re not familiar with video marketing, it is a way to showcase your products or services in a more personal way. Using videos to build trust and brand awareness is important, as is sharing them on social media. It is helpful to plan videos, and there are scheduling apps to help you do this. 

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Explainer videos 

Animated explainer videos are an excellent way to introduce your brand and what you do, and they can be highly engaging. When you’re planning to make an explainer video, you can begin by creating a mock storyboard. This will help you visualize your video’s flow and message. It can also help you adjust the script if needed. 

An effective explainer video will attract viewers and keep them engaged. Often, these videos will highlight challenges that customers face and offer solutions. By using humor and dynamic storytelling, explainer videos are more likely to inspire action. They’re also more personal and more engaging, which can appeal to your audience’s emotions. They’re also a great way to showcase your brand’s personality. 


Video testimonials are a powerful marketing tool. They can be used on key product pages, landing pages, blog posts, and the ‘About’ pages of a website. These testimonials help you push customers over the edge of making a purchase. The testimonials themselves can also be very creative. Using photos or Skype footage can help you make the testimonials more personal. 

Video testimonials add credibility to a brand because they show real customers using the product. They also have a more emotional effect on people. People are more likely to share a video than a text-based testimonial, which means that video testimonials will have a bigger reach. 

Social proof 

Social proof in video marketing can help you build a community around your brand. By utilizing this method, you will be able to provide the critical elements for the growth of your consumer base. The following are a few examples of how you can utilize video social proof to help build your brand. Read on for more details. 

One of the best ways to use social proof in video marketing is to use real customer testimonials. Many times, written descriptions and images will leave prospective customers with critical questions. A video can answer these questions and show them how the product works. 

Landing pages with video added to them 

The use of video on landing pages can have many benefits. For one, it can increase conversions. The right video can engage viewers and keep them on the site longer. Adding video to your landing page can improve your conversion rate by as much as 86%. It also helps build brand awareness and trust. However, you must use this tool in the right way and make sure that it fits into your overall marketing strategy. According to Hubspot, 43% of web users want to see more video content from marketers. 

In addition, landing page videos combine the benefits of telling and showing, allowing for greater depth of explanation. It also fulfills the need of consumers to learn more about a product. Video content is viewed more than any other medium, making it essential to use it on landing pages. 

Paid video advertising 

Paid video advertising costs money. If you want to generate more leads for your business, you need to maximize your video’s exposure. To make the most of your ad campaign, follow these simple tips: Keep it short, make it interesting, and include a call to action. First impressions are everything. Your video must be engaging, and share some of your brand’s best features and benefits. It should also include testimonials and positive reviews. 

Paid video advertising can be done through a variety of channels. The type of video that you choose will depend on your budget and target audience. You can experiment with different methods and determine which one works best for you. You can ask customers where they watch online videos and see which ones get the best results. You can also consider sponsorship opportunities.