What is the ROI on Video Marketing on Social Media? 

If you are planning to market your products or services through videos, there are some important metrics that you need to track. The most important metric for B2B marketers is conversions. But, tracking video conversions can be challenging. Fortunately, there are some tools available for social media marketing that will help you measure the impact of your videos. 

Short videos 

Short videos are popular on social media sites, and marketers are increasingly turning to them to increase profits and extend market reach. A recent study found that 30% of social media marketers plan to increase their investments in this marketing strategy this year. As compared to other forms of social media marketing, short-form videos have a higher ROI, according to the study. In addition, short-form videos are more credible than other types of content, as they are user-generated. Therefore, they can increase brand awareness and garner customer approval. 

To calculate ROI, you must first determine what your goal is. It could be to increase brand awareness, increase sales, or encourage user registration. Then, define your objective as precisely as possible. Each objective will have a different metric to measure, so it’s crucial to choose the right one. Otherwise, you risk having disappointing results. 


Creating a demo video is a great way to promote a product or service. These videos provide potential buyers with the information they need to make a decision. They combine clear explanations with engaging visuals to help them make an informed decision. These videos are usually short, and can be used to drive prospects to the end of the sales funnel. 

Creating a viral video can be an effective way to increase your exposure and boost your brand. Use this medium to promote your new products, or show the company’s culture and back story. Include a CTA (call to action) so that viewers can visit your website or learn more about your product. 

Video marketing can help businesses encourage customers to promote their brands. A video can explain the benefits of a product or service, trigger an emotional reaction, or provide an easy way to learn more about it. Many marketers report a positive ROI from video content. These videos are also useful in the “delight stage” of the flywheel, which is the phase when you provide value to your audience after they make a purchase. 


Many marketers are starting to use webinars as part of their content marketing strategy. This strategy enables marketers to send invitations to their targeted list, capture their data via registration forms, and track engagement using attendance data. The recorded webinar can then be uploaded to the company’s website and shared with interested prospects. 

Video can effectively communicate many aspects of a product or service, from the product’s features to the success stories of other customers. The success of streaming platforms like YouTube shows that consumers are eager to view video content. By providing this content to consumers, businesses can sell more. 

Another way to increase webinar attendance is to record them. Recordings can be shared with registered attendees for a year and can be promoted via newsletters or other marketing methods. Many small businesses have doubled their webinar attendance as a result of recording them and sharing them.