What is the impact of website load speed on conversion rates?
When a website’s load speed slows, it can affect all aspects of a business, including the site’s conversion rates. This is because the conversion rate is an important metric in a business’s overall success, as it shows the number of visitors that perform a desired action on the site. The higher the conversion rate, the more successful a business is. (Searching in Google, “Video conversion tactics“? Contact us today!)
Conversion Rate & Page Load Time.
The amount of time it takes for a web page to load is referred to as the “page load time.” It’s one of the most crucial factors in a visitor’s decision-making process and can be impacted by many factors, such as the content of the page, the type of device used to access the site, and more. It also reflects on the quality of the website and its customer service.
Having a fast-loading website can boost your conversion rates and increase the amount of revenue that you earn. In fact, a 2% increase in your e-commerce conversion rate after you improve your page load time can result in an extra $200,000 in revenue per year!
Mobile Websites: Page Load Time is a Major Issue.
As we know, mobile internet users are notoriously slow to respond to a page’s request. The longer it takes to load a page, the more likely users are to abandon the site. This is particularly true of pages that require images to load, which can be difficult for a mobile browser to process.
More than half of all mobile users will leave a page if it takes more than three seconds to load, according to Google. If your mobile site isn’t loading quickly, you’re losing a potential customer before they’ve even seen what your product or service is.
In addition to reducing your mobile users’ satisfaction, a slow-loading mobile site can negatively impact your search engine ranking as well. Google’s algorithm uses page load speed in its Core Web Vitals metrics.
It’s also important to note that a fast-loading website can improve your search engine rankings as Google considers page load speed a factor in its ranking algorithms. In 2018, Google announced that it would include page load speed as an important metric in its search engine ranking algorithms.
Websites that take more than 5 seconds to load on a mobile device are less likely to receive conversions, according to AB Tasty. In addition to lowering your conversion rates, a slow-loading mobile site will cause more visitors to bounce from the site and lose their attention, which can lead to lower organic search rankings.
Your Page Weight Can Impact Your Loading Times.
If your website’s pages weigh more than 2,486KB, they will take more time to load. This is due to the fact that many of the components that make up a webpage (text, images, videos, etc.) are larger than other elements. It’s, therefore, necessary to reduce the overall size of your pages in order to have a fast-loading experience.