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The definition of “good” bounce rate is difficult to pinpoint in SEO. Different pages have different purposes, different traffic levels, and different types of visitors. Some pages are designed for mass appeal with high bounce rates, and others are designed to target specific long-tail keywords that attract fewer visitors but keep them on the site longer. In either case, a good bounce rate should be lower than 80%. To determine a more appropriate bounce rate, check out this article on page speed and site design. Contact us to learn more about phoenix local seo

Site design

While the Bounce Rate is an important part of SEO, this measurement cannot tell us much about how people are actually interacting with our pages. According to Jeffrey Vocell, product marketing director at Iterable, it is more useful to evaluate other pieces of our web presence. In this article, he describes some basic steps to reduce your bounce rate. Read on to learn more. To lower your bounce rate, you must first understand the behavior of your visitors.


A high exit rate or bounce rate is an indication that your conversion rate optimization strategy is failing. The visitor may have already viewed several pages and returned to the search engine to find the site they were looking for. If they have landed on your page and left, your exit rate or bounce rate will likely be high. Here’s how to measure it in your SEO. By using Google Analytics and a web analytics tool, you can see the percentage of visitors who leave your page without ever visiting the next one.

Speed of website loading

One of the most important factors to consider when optimizing your website is the speed at which it loads. Google uses bounce rate data in its ranking process, and any site that takes longer to load than this average will suffer a negative impact. In addition to this, a slow site can lead to high bounce rates, which will reduce organic traffic. If your site takes too long to load, you can use a site speed tool to verify its speed.

Spam bots

A high bounce rate is a sign of spam bots crawling your site in a flash. Google Analytics can help you detect bot activity. For example, if your site has a 100% bounce rate and visitors are visiting less than one page per session, bot traffic might be your problem. Another sign is a skyrocketing number of site pages viewed in a single day. These are the signs of spam traffic.

Ugly design

A website with a high bounce rate is not a good place to be. This may be an indication that your page is not relevant to the searcher or that the user is confused. Before attempting to make drastic changes, you should consider other options. A high bounce rate also indicates a lack of content, usability, and user experience. These are all indicators of missed conversion opportunities. Fortunately, there are several ways to fix the problem.

Spam bots affect bounce rate

Bounce rate is a measurement of the number of visitors who leave your website without clicking to another page. Humans are more likely to click through a search engine result, while bots typically don’t. A high bounce rate indicates that your page is attracting high levels of bot traffic. Page views, on the other hand, are the exact opposite of bounce rate. A visitor may visit a single page on your website, but then abandon it before calling you. This means your site is losing valuable customers, as they aren’t converting and leaving.