What is the Biggest Trend in Online Marketing Today?
The Internet of Things (IoT) and Voice search are just a few trends that are changing the way we do business. But in today’s online world, what is the biggest trend in online marketing today? Video content and influencer marketing are also on the rise. Here are some trends to watch. And don’t forget to subscribe to our blog for the latest trends. You’ll be surprised at what’s ahead!
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Voice search
In 2016, 71% of consumers preferred voice search over the traditional web, and the use of smart speakers has soared. In the U.S., voice search is most popular among consumers 25-49 years old, though younger generations are increasingly turning to voice search for all their needs. However, even if you are marketing online to this demographic, it’s important to remember that less than 10% of people have a smart speaker. You can take advantage of this emerging trend by optimizing your website for voice search.
Influencer marketing
As the internet continues to evolve, more brands are recognizing the value of influencer marketing. While most influencers have millions of followers, the real value is the amount of engagement and relatability they garner from quality content. Small influencers are a great way to build a valuable customer base, and while some stick to one or two platforms, others have opened shops on several. 60 percent of YouTube subscribers prefer to get advice from creators and celebrities than from brands.
Internet of Things (IoT)
The Internet of Things has several applications that benefit businesses. For example, IoT can increase the safety of workers in hazardous environments. For example, sensors can monitor the condition of a remote machine and automatically trigger preventive maintenance. In the agricultural sector, smart farms are increasingly becoming a reality. These devices can monitor the soil’s moisture, light, and temperature. Smart cars use this data to optimize irrigation.
Video content
With the rise of internet penetration worldwide, video content is becoming the top marketing tool for attracting online visitors. Internet users are more accustomed to consuming visually compelling content, and marketers must invest in tools that enable them to create and publish engaging videos. If you’re not already making the most of video, you should start now. By 2020, almost 60% of marketers plan to incorporate video content into their marketing campaigns.
Customer experience
The best customer experience doesn’t end at the purchase phase but continues to foster brand advocacy. It’s essential to offer excellent customer service through digital channels that foster loyalty and advocate behavior. Social media channels and mobile applications can help create this loyalty by offering users how-to guides and use case ideas. Food manufacturers can benefit by posting recipes and sharing tips and tricks. This information will also help companies understand how the customer experience can improve their bottom line.