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When choosing a marketing platform, it must measure the effectiveness of your online and offline marketing efforts. The right marketing attribution model is crucial to getting the most out of your marketing dollars. Not all measurement models are created equal, and older models, such as single-touch attribution, can provide inaccurate recommendations. The following are five factors to consider when choosing the best marketing attribution model:

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OptiMonk

If you’re looking for a marketing platform that converts web traffic into sales, OptiMonk may be the right choice for your business. This onsite message toolkit uses exit-intent technology to display special offers as visitors leave your site. These offers are proven to convert visitors into buyers. However, some people complain that OptiMonk doesn’t have enough features for their business. For example, it’s pricey, especially for small business owners. It is also somewhat difficult to use and complicated to get started.

There are five plans for OptiMonk. There are free and paid plans. Free plans allow for unlimited campaigns and 5,000 page views. Then there’s the essential plan, which costs $29 per month. This plan comes with A/B testing, unlimited campaigns, one domain, and cart rules. You can also choose to have your website branded with an unbranded theme if you want to use it on an external website.

MailChimp

When it comes to email marketing, MailChimp has all the bells and whistles. Its platform has segmentation tools, allowing you to create different groups based on their behavior. Using these tools, you can automatically send personalized emails based on the interests and behaviors of your subscribers. In addition, you can segment your list by geolocation and purchase history, as well as by demographics. With MailChimp, you can also schedule your emails to send at specific times of the day.

Mailchimp is a leading email marketing platform with over 14 million users. While its core competency is email marketing, it also supports other important aspects of online marketing. Other tools include a content library, landing page builder, social media marketing tools, and recommendations engine. Furthermore, it does not require a high level of technical expertise or experience. Lastly, Mailchimp offers a wide range of tools that can help marketers get started with their email marketing campaigns.

HubSpot

If you’re looking for a marketing platform that can automate a variety of tasks, HubSpot is a great choice. Its robust features enable you to manage customer relationships, social media, and more. The HubSpot marketing automation software lets you nurture leads through the buyer’s journey and provide them with the content they want at the time they need it. Its comprehensive suite of features also helps you monitor the success of your marketing campaigns.

With the help of HubSpot, you can create and manage tickets in one central location. Each ticket is tracked and prioritized according to importance. You can assign higher scores to leads who have completed a specific action, clicked on a CTA, downloaded an offer, or reside in a specific area. HubSpot provides clarity in lead management with features like deal boards and contact properties. It also helps salespeople segment leads by lifecycle stage and leads status to create more effective marketing strategies.

VBOUT

When it comes to email marketing, there are few things more important than creating leads and sending newsletters. VBOUT makes it easy to create landing pages and test ideas without the hassle of coding or hiring a team. You can quickly create a page, send it tons of traffic, and see if it converts to leads or not. In addition, you can use the platform’s A/B testing tools to measure the success of each marketing campaign.

The VBOUT platform has an excellent support system. Their customer support is some of the best on the market. Instead of clocking in and out employees, you’re getting real people who know their jobs. You can be confident that everyone will go above and beyond to help you get the most out of VBOUT. In addition to that, you can choose between different packages depending on how many users you need to manage.