What Is Technical SEO? 

You may be wondering, “What is technical SEO?” Technical SEO ensures that your site does not contain duplicate content. Duplicate content is a signal of inattention and can even compete with your own content, so it’s important to avoid it. It also forces you to take action to prevent it. 

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Canonical tags 

Canonical tags are an important part of technical SEO. They help manage duplication and maintain link equity. Multiple URLs to the same page can confuse bots, so using the canonical tag will ensure your website gets the best rankings possible. The bots will spend time trying to figure out which URL is the most relevant to the content, and this will affect your website’s performance in the search results. 

Canonical tags can be used for both user-declared and Google-declared URLs. Using the URL Inspection tool in Google Search Console will help you determine which type is being used. You can also use the URL Inspection tool to verify whether your canonical is correctly implemented. 

Structured data 

Structured data is used to give Google a better idea of what your website is about. This data is a type of HTML that adheres to a certain format and syntax. It is also known as schema markup, and it provides a universal format for structuring data on the Web. 

Structured data is used in a number of different ways on a website, from Open Graph markup to SQL querying a relational database. It is a standard format for describing content and gives search engines a better idea of what a page is about. 

Mobile-Friendly code 

A mobile-friendly website is crucial for online businesses. It helps you reach a wider audience and is a priority for Google’s mobile index. In addition, mobile users are increasingly distracted by apps and other distractions, so it’s important to make your website as mobile-friendly as possible. 

The most effective way to make your website mobile-friendly is to make it responsive to different screen sizes. Mobile-friendly websites load faster, which is an important factor for search engines. It’s best to avoid duplicating content pages, as these can confuse search engines. Also, avoid adding heavy elements that slow down a website’s loading time. A mobile-friendly site is easy to navigate and keeps visitors interested. Additionally, mobile-friendly websites are highly ranked by search engines, so you should avoid unnecessary redirects. 

XML Sitemap 

An XML Sitemap is a very important part of technical SEO for your website. This simple XML file contains a list of your site’s pages, including the ones you don’t want the search engine to see. These pages should not appear in organic search results, and you can use a noindex tag to prevent them from being indexed. 

An XML Sitemap is also important if you change the content on your site frequently. This will make it easier for search engines to index your pages. It is also important to add this file when creating a new site or page. 

Javascript 

The use of JavaScript is increasingly popular in technical SEO, as search engines use it for crawling and indexing. However, there are some caveats to using it for SEO. Firstly, it won’t be indexed as quickly as HTML-based content and may take longer for Google to notice any changes. Therefore, it’s best for brands to keep as much of their essential content inside HTML to ensure that it’s easily interpreted by search engine crawlers. 

The use of JavaScript on websites can also cause a website to load slower. The reason for this is because the Googlebot needs to process data and content. The more specialized content that a website offers, the more information it needs to be indexed. Additionally, Googlebot will crawl both desktop and mobile versions of a website to identify any errors that may affect a user’s experience. As a result, the use of JS can add seconds to a page’s load time. This can have a negative impact on the user experience and on the ranking of the site.