If you’re a small business owner, you’re probably wondering if you should invest in short-form content. The answer is simple: yes! It’s a no-brainer!
The best definition of short-form content is one that has a single purpose. For example, you could produce short-form content in the form of a white paper or eBook. As long as it is focused on one topic, it’s considered short-form content. But what if you’re producing video content? Would that be considered short-form content?
Or even if you’re producing blog posts? That could still fall into the category of short-form content, depending on what you’re producing. But here’s the thing: there is no universally accepted definition of short-form content. So, you need to figure out for yourself whether it’s something you’d want to produce. Otherwise, you run the risk of spending your time and resources on things that aren’t serving you.
Most of the world’s content is written in the form of long-form articles. Long-form content has a few unique features: it takes longer to write, it’s harder to read, it’s much more difficult to edit, and it typically requires a higher level of expertise. While these are all reasons why most companies produce content in the form of long-form content, there’s a huge opportunity for the rest of us. Short-form content is a very popular type of content that fills the gaps between long-form content and blogs. In addition to being shorter and easier to consume, short-form content can also be far more effective than traditional long-form content. For example, if you want to write a really short article for a guest blog post, you can focus on providing valuable information and not getting bogged down with formatting and other details.
In conclusion, short-form content should be short, sweet, and shareable—and that’s all it needs to be. It doesn’t need to be long-form. It doesn’t need to be educational. It doesn’t need to be in-depth. It doesn’t need to be scientific. It doesn’t need to be academic. It doesn’t need to be profound. It doesn’t need to be deep. It’s not going to change your life. It’s not going to cure cancer. It’s not going to cure depression. It’s not going to cure anxiety. It’s not going to cure diabetes. It’s not going to cure baldness. It’s not going to cure AIDS. It’s not going to cure Ebola. It’s not going to cure anything. It’s just a quick hit. It’s like a lightning bolt. It’s like a pop song. It’s like a meme. It’s like a cat video. It’s like a video game. It’s like a video trailer. It’s like an Instagram filter. It’s like a gif. It’s like a Snapchat filter. It’s like a Snapchat story. It’s like a YouTube video. It’s like a YouTube video. It’s like a Pinterest board. It’s like a Facebook cover photo. It’s like a Facebook post. It’s like a Facebook page. It’s like a LinkedIn post. It’s like a LinkedIn ad. It’s like a Twitter list. It’s like a Twitter tweet. It’s like a Vine video. It’s like a Vine video.
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