Top Phoenix SEO Experts

If you’re new to the world of SEO, you might be wondering: “What is a Search engine result page?” If so, you’re not alone. There are many aspects to a SERP that you can learn from. Featured snippets, Carousel, Related queries, and more are all part of the SERP experience. Contact us to learn more about phoenix search engine optimization

what is seo?

Search engine results page (SERP) 

When a person searches for a product or service online, Google will display search results on its Search engine results page (SERP). The search results page is a standardized format with a variety of components. The results page also features a knowledge panel, also known as a knowledge graph, that draws information from various sources on the web. This panel allows users to ask questions and get concise answers, including links to the most relevant pages. 

A typical website will appear in the SERP as a linked descriptor, including its URL, date, and a short description about the site, which is known as a meta description. The SERP may also contain advertisements, knowledge graphs, and other unique features. 

Featured snippets 

Featured snippets are Google’s way of presenting the answer to a search query. They are also a great way to increase the visibility of your brand and authority in your niche. However, the process is complex and there’s no direct way for users to tell Google to use their content. 

SEO experts and other professionals agree that featured snippets are highly beneficial. But, what exactly are they and how do they work? 

Carousel 

In 2014, many blogs and webinars mentioned Google’s carousel feature. This innovative search feature allows a web page to showcase relevant images. The idea behind the carousel is to showcase your website’s content in a way that captivates visitors. The first slide of the carousel is where users are most likely to click. 

When people search for a product or service, they expect to see images. That’s because images are easier to convey meaning and fulfil search intent in smaller sizes than text. To optimize your images for the carousel, make sure to select them carefully based on the user’s intent. Avoid using images that are decorative or purposeless, and make sure to use a caption that relates to the content. 

Image results 

Image results are becoming more important in the SERPs, and Google is taking notice. Google Images now make up nearly 22% of all web searches and visual searches with Google Lens have reached a billion users. Google representatives have said that images are becoming a “big topic.” And several data sources confirm this trend. 

Optimized images can earn you new visitors and boost your SEO. You can use tools like Canva to create infographics, graphs, and animated images. When submitting images, remember to include relevant keywords in the file name. This is similar to alt text and will increase the chances of being discovered by search engines.