Jump-Start Your Organic Rankings With SERP Snippets
One of the best ways to jump-start your organic rankings is by taking advantage of a SERP feature, or SERP snippet, as it’s known. This is a very easy way to leap-frog higher authority competitors. TechRadar and Active Campaign, for example, have very high Authority Scores. Clean Email, however, has a lower Authority Score than these competitors. In order to get featured, you need to have high-quality content.
Most SEO marketers focus on getting their website on page one of Google, but this isn’t enough. You need to get people to click on the SERP Snippet. Organic CTR, or click-through rate, is just as important as landing on the first page of the search engine. Google monitors CTR and will decrease your ranking if no one clicks on your website. But that’s another story.
A SERP snippet is a short section of text that displays on the search engine results page. It contains the website’s title, a small preview of text, and the URL. Optimizing your snippet will help increase your click-through-rate and CTR, as well as increase traffic. By implementing a SERP snippet, you can increase your click-through rate and CTR.
Besides keywords and titles, you also need to optimize your meta description to get featured on the SERP. You should try to maximize the number of words in your description, which is typically around 138 characters. Make sure that your meta description is accurate and concise. Using a keyword-rich meta description, for example, can increase the chances of being featured. You can use the same techniques to get featured in Google’s SERP. Contact a SEO specialist company today!