What Is SEO Website Traffic?
Page load speed
If you’re considering using SEO to boost your website traffic, it’s time to take a look at your website’s page load speed. The speed at which a page loads determines the overall quality of the user experience. The longer a page takes to load, the greater the chance of a visitor abandoning it and moving on. According to a study by Google, pages that take more than four seconds to load have a 123% higher bounce rate than those that take under two seconds. This means that a slow page can lead a visitor to leave your website before it has a chance to convince them to purchase or take action.
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Several free online services exist to measure page speed. These services provide reliable performance reports and can be used to diagnose a page’s speed issues. If a page’s speed is significantly lower than your target, you can consider using a paid service to improve it.
Keyword selection
Search engine optimization is a process of improving the ranking of your website in search engines. It involves optimizing your website for relevant keywords. This is important because there are over one billion websites and more than sixty trillion web pages on the internet. It also involves influencing the position and engagement of the web page. Search engine optimization is based on three key factors: Page ranking, Keyword competition, and Page engagement. Each of these factors has a dynamic relationship with each other.
Page structure
A good SEO website page structure starts with a central focus page. All other pages are grouped under this focal point, usually based on type. For example, blog posts should be placed in the blog category, news articles should be grouped under news articles, and services should be under services. When deciding how to organize your website, consider the user’s experience in selecting a page. You should make it easy for users to find the content they want.
Similarly, it’s best to avoid creating duplicate pages. In addition, the structure of your website page should be consistent across pages. This is essential for SEO.
Navigation
When you are developing your website, you should consider the importance of good SEO website navigation. Your navigation system creates a spiderweb of pages within your website. This is useful for search engines as it lets them understand how your website is related to other pages. A good navigation system allows users to jump between pages easily.
When you are working on SEO website navigation, you should take a phased approach, working on one section at a time. You can use metrics to determine what needs to be optimized first. You can also look at organic search traffic to see which sections need the most work. The most important thing to remember is to focus on your users first before optimizing for SEO.