What Is (SEO) Search Engine Optimization On Page?
SEO stands for search engine optimization, and it’s an important aspect of any online business. It improves your website’s visibility in organic (unpaid) search results, and it also helps drive more traffic to your site.
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On-page SEO refers to the changes you make to your website’s pages that help it rank better in search engines. This includes things like improving page speed, adding images, and optimizing content for mobile users.
The first step in on-page SEO is to optimize the title tag of each page, as well as its meta description. These are the pieces of code that show up in search engine results pages, and they’re critical for helping Google understand what your website is all about and where it should rank you.
Your title tag should contain your keyword phrase, and it should be 60 characters or less. If you don’t follow this rule, Google may display a generic title instead of yours, which could hurt your ranking.
It’s a good idea to include your main keywords in the body copy of your page, too. This makes it easier for people to find your content through searches, and it’s a good way to build trust and authority with search engines.
You should also use descriptive file names and optimized file sizes to ensure your website loads quickly, which is another important factor in search engine rankings. If your images are too large or take a long time to load, your visitors will click away from your site.
The next part of on-page SEO is to use internal links to other relevant pages on your site. These are important for SEO because they help search engines determine the context of your site and the depth of coverage you have on a particular topic. They can also help reduce your bounce rate and improve your Google Analytics metrics like conversions and average session duration.
Using an internal linking framework for your site is one of the most effective ways to optimize for on-page SEO and user experience. It also lets search engines understand the connection between different pages on your site, which can help your content rank higher in the search engine result pages.
Aside from internal links, it’s a good idea to include external links to other relevant websites within your content. These can be links to other websites that provide additional information on the subject of your page, or they can be links to other relevant pages on your own site. Linking out to these other pages can also increase the number of inbound links you have, which increases your domain authority.
Creating and sharing high-quality, informative content is a great way to attract potential customers. It’s also a good way to establish yourself as an expert in your industry and build trust with search engines. If you have a good understanding of what your target audience is looking for, you’ll be able to create content that will appeal to them.