What is SEO on a Website? 

SEO is the process by which search engines analyze the content of a webpage to determine relevance. For a page to rank well in search engine results, its content must be relevant to a specific search query and target keywords. In addition, the structure of the HTML code of a webpage influences how the search engine ranks it. By incorporating relevant keywords in the title, URL, and headers of a webpage, site owners can improve the SEO of their site. 

(Looking for local search engine optimization services? Contact us today!)

Search engine optimization 

Search engine optimization, or SEO, is an essential aspect of online business. It helps a website rank well in search engines and improves visibility, which can result in increased traffic and sales. Search engine optimization is a continuous process and requires you to stay on top of the ever-changing landscape. There are good practices and bad practices to follow. 

First, it’s important to know how to use SEO on a website. The purpose of a website’s navigation is to make it easy for users to access the pages they need. For e-commerce applications, this may include product pages, while for service-based websites, it might be contact pages. Using the right navigation can increase site speed, which is another factor in search engine rankings. 

Meta description 

One of the most important parts of SEO on a website is the meta description. This small piece of code appears under the blue link in the search results, giving searchers a quick overview of your site. It also appears in the snippets of articles and posts shared on social networks. It should be relevant and convey the content of the page. 

If your website is large, then you should write a meta description that is unique to each page. Depending on the size of your site, you might not have the time to write each description manually. If you’re a new site, you can use a program that automatically creates them for you. This way, you can set them up in a snap and have them appear in the SERPs when users use long-tail keywords. 

On-page optimization 

On-page SEO is the process of optimizing your website pages for search engine visibility. This involves creating relevant page content that explains to both readers and search engines what your website is about. The first step to writing high-quality page content is to research keywords and topics that are relevant to your audience. You can use Google or other sites to find relevant keyword phrases. Keyword research tools like Ahrefs, AnswerthePublic, and UberSuggest are helpful for this purpose. The next step is to integrate long-tail keywords into your content naturally. It is also important to write for buyer personas. 

On-page SEO is easy to implement in most modern CMSs, including WordPress, Umbraco, and Drupal. However, if your website is particularly large or you’re building a site from scratch, you might need to enlist the help of a developer. For small businesses, it may be enough to implement some of these practices yourself. 

Navigation 

The navigation of a website is a crucial element of a successful SEO strategy. It should be simple to navigate and align with the expectations of the visitor. Ideally, navigation links should be black and appear underlined when hovered. In addition, keywords should be included within the text as long as it is clear what it is they are referring to. 

The most common global nav design has one bar and 10 links. A good example of a website using this design is Moz. The single bar nav menu contains a descriptive “Free SEO Tools” link, which is a good indicator that the website is geared towards SEO. This type of navigation is especially effective for SEO purposes, as it is simple and has a low number of links. 

Keyword research 

Using the correct keywords is a key part of SEO on a website. It will help you rank highly on search engines for the relevant terms. There are two main types of keywords, short-tail keywords and long-tail keywords. Short-tail keywords are short and provide a broad search term. But they are not the most effective for gaining top rankings, especially if your website is already established. 

On-page SEO, on the other hand, focuses on the content of your website. It looks for the highest-quality and most useful content. Without good content, your brand will get a low ranking in SERP. Most successful companies invest in content management and make content a big part of their marketing strategy. While implementing SEO on a website, you must also perform a website crawl to check for duplicate content, low-quality content, and non-indexable pages.