What Is SEO in Digital Marketing?
If you’re not familiar with the term, SEO is the abbreviation for search engine optimization. It’s the process of directing visitors to your site by using the right keywords and content. The goal is to produce high-quality content that people want to read and share. SEO marketing includes on-page, technical, and personal factors.
On-page SEO
When it comes to digital marketing, on-page SEO is very important. This is because it improves the ranking potential of your website. Search engines like Google want to rank sites that their users find useful and enjoyable. This means that you should take the time to make your website appealing to users and make it easy for them to use. You should also pay attention to things like page speed, accessibility and informational design. By doing this, you can improve your search engine placement and decrease bounce rates.
Users are the most important part of your digital marketing strategy, so it is crucial to keep them in mind while creating your website. Use internal links to pass value and context between pages, and consider user journeys to identify the pain points and issues that cause visitors to bounce back to search results.
Technical SEO
Technical SEO is a key component of digital marketing. This type of optimization focuses on improving the infrastructure of a website to improve its ranking in search engines. It also improves the speed and accessibility of the website. It is important for your site to load quickly and be easy for search engines to index. Using technical SEO will give you an edge over your competition.
Technical SEO is crucial in ensuring that your website ranks well in the search engine results page (SERPs). It is also crucial that your website is structured properly to help search engines understand its content. You can use schema markup and structured data to help the search engines understand your site. If you don’t know what structured data vocabulary means, you can check out the Moz blog for an overview of 100 different SEO tools.
One case study is Felix’s. Felix’s website received a 250% traffic increase after adding internal links. Another case study involved Salman Baig, who runs Voxel Reviews. His most important keyword was “Best Gaming Laptops under 500”. This is a highly specific keyword with high search intent. He looked at the SERPs for this keyword and incorporated technical SEO in his website to boost rankings.