What is PPC advertising?
Pay-per-click (PPC) advertising is a type of online marketing in which you bid on keywords and ads that appear on search engine results pages. These ads appear above the organic search results and are paid for each time a user clicks on them. (Searching in Google, “Vape SEO Strategies“? Contact us today!)
PPC is one of the most popular forms of online marketing, and it’s also a great way to reach new customers and increase conversions. However, before you start your first PPC campaign, there are some things to consider.
Keywords:
If you want to increase your online traffic, you need to ensure that your target audience is searching for what you offer. To do this, you need to create a list of keywords and phrases that people will use when looking for your business.
Once you have a list of keywords and a budget, you can start creating PPC campaigns. These campaigns include ad groups that house related keywords, landing pages, and text ads. These ad groups are designed to maximize your click-through rate and reduce your cost per click, so you can make the most out of your PPC budget.
Ad Copy:
A good ad copy can increase the number of clicks and reduce your cost-per-click. The best ad copy focuses on the intent of the keyword and relates to the product or service you’re selling. It should be engaging, relevant and provide a compelling call to action for users.
Landing Page:
To improve your conversions and lower your cost-per-click, you need to design a landing page that aligns with the ad copy. Having a high-quality landing page will ensure that you have an excellent return on investment.
Quality Score:
The Quality Score of your ad, ad copy, and landing page affects how much you pay to display your ad on Google’s search engine results pages. Your Quality Score is calculated based on your ad copy and landing page relevance, as well as your history of ad performance.
Ad Bids:
There are a few different ways to adjust your bids on Google’s search engines. For example, you can choose to set a maximum bid and then increase or decrease that maximum bid when a user is expected to convert. Alternatively, you can use a bid modifier.
For example, you can have a mobile bid modifier of -50% or a desktop bid modifier of 15%, which will change your bid for these platforms if they are considered similar enough to each other.
You can also set different modifiers for each location you’re targeting in your ads so that your ads will show only when a user is located in the correct area.
Ad Extensions:
There are many ad extensions that can be added to your ads, including maps, videos, phone numbers, and more. These ad extensions can help improve the click-through rate of your ad, and they can help increase the quality score of your ad. They also can help you control your ad costs and reduce waste.