What is PageRank and Why Does it Matter? 

Google created the PageRank algorithm to determine the quality of web pages and serve the best search results. It was a revolutionary approach to managing links between websites and assigning numerical values to them. This helped Google get ahead of the competition and deliver useful results to its users. Whether you use internal linking or external links, you need to understand PageRank. This article will give you an understanding of the importance of PageRank. 

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PageRank is a probability 

How does PageRank work? It’s a probability of getting a page to show up at the top of a search engine. The theory behind it involves a probability distribution wherein the higher the PageRank, the more likely it is to be viewed by users. Each web page is given a score based on the number of inbound links pointing to it. The higher the score, the more likely a page will show up first in the search results. 

It is still used in Google’s algorithms 

While some critics claim that the PageRank algorithm has been replaced by more complex algorithms, Google still uses the original algorithm. The patent for PageRank was filed on September 1, 1998, and it became the basis of Google’s original algorithms. Google’s success is largely due to PageRank. It works by counting the number of links to a page, and the higher the number of links, the higher the page’s ranking. 

It is based on a “reasonable surfer model” 

The PageRank algorithm is based on an a’reasonable surfer model’, which assumes that users on a given page behave rationally, such as clicking links they are interested in. This model was updated in 2012 to reflect changes in the processes and data used to calculate PageRank. It is important to note that page ranks do not necessarily indicate the popularity of a website. 

It can be channeled through internal linking 

One of the most effective ways to increase PageRank is by integrating internal linking. Internal linking is an essential part of a website’s strategy, and it can improve many aspects of its performance, from SEO to pageviews and CTR. But it requires relevant content to be effective. Internal links should point to pages that answer the questions of your target users. This helps create a hub of relevant content that Google can use to give your posts higher rankings. 

It is a black hat SEO tactic 

The use of invisible keywords is another black hat SEO tactic that you should avoid. Google penalizes websites that use this tactic, and you’ll want to stay away from such practices. The words you’re using are often the same color as your background, causing confusion and preventing users from finding the content you’re trying to promote. This technique is often used by spammers and black hat SEO websites alike.